Customization company Caviar started pre-sales of ultra-luxury versions of the iPhone 18 Pro this Wednesday (20), even before the official announcement of Apple. The “Royal Colors” collection brings together four distinct models finished in 24-karat gold, titanium and crocodile leather, each inspired by monarchical and historical elements.
Essa early launch strategy takes advantage of global expectation for Apple’s new top of the line, scheduled for September. Caviar will acquire smartphones as soon as they are officially launched, customize them according to customer specifications and ship them to buyers who secure their units in advance.
Quatro exclusive models from the “Royal Colors” collection
The luxury line presents variations that justify high prices and premium materiality. Cada version receives a name that refers to royalty and historical power, differentiating itself through its finishes and design details.
- Imperator
- King
- Black Prince
- Pharaoh
The models differ mainly by the combinations of materials and tones applied to the chassis and back of the device. The customization covers the entire external surface of the device, maintaining the original functionality and performance of the iPhone 18 Pro.
Materiais premium and specialized coatings
The Caviar’s difference lies in the application of high-cost materials and sophisticated finishing techniques. Ouro 24 carat covers selected areas of the phone’s body, providing visual and tactile luxury. The PVD coating on titanium protects against scratches and oxidation, guaranteeing durability for the investment.
Genuine crocodile Couro complements the proposal, occupying rear or side panels depending on the model chosen. Cada unit undergoes strict quality control before shipping to the end customer. The combination of these elements transforms the smartphone into a collector’s piece, not just a functional device.
Limited Disponibilidade and pricing by model
Production will be restricted to just 18 units of the complete collection, reinforcing exclusivity and resale value. Interested parties can secure their unit during the pre-sale, which is still ongoing.
Tabela starting prices depending on the model:
- Emperor: US$10,340 (approximately R$52,057)
- King: US$10,200 (approximately R$51,352)
- Black Prince: US$10,060 (approximately R$50,648)
- Pharaoh: US$10,060 (approximately R$50,648)
Anticipation-centric market Estratégia
Caviar has historically positioned itself as a premium customization brand for Apple and Samsung devices, releasing its luxury versions days or weeks after official announcements. Dessa instead, the company has advanced the timeline to maximize visibility and generate demand while curiosity for the iPhone 18 Pro remains at a global peak.
The method works because it attracts consumers with high purchasing power interested in unique and rare products even before the general population has access to the base model. Pre-sale financially guarantees the operation and reduces the risk of unsold stock.
iPhone 18 launch Contexto
Rumors about the new iPhone 18 intensify as September approaches. Espera features improvements in camera, processor and battery, as well as possible deeper integration of artificial intelligence tools. Apple traditionally reveals new models at a media event in September, followed by commercial launches at later dates.
Caviar capitalizes on this period of anticipation by anticipating access to modified versions. Consumidores who wish to differentiate themselves from the majority see this opportunity as a shortcut to exclusivity, even at a significantly higher price than the original device.