National teams announce squad for World Cup with innovative ads

4 min read
Mbappé Foto: Mbappé - Victor Velter/ shutterstock.com

Rei Haroldo V, Norwegian head of state in power since 1991, officially presented the squad from Noruega to Copa from Mundo in 2026. In an emotional speech, the monarch highlighted the importance of football for the population and the country’s long wait to return to Copa from Mundo. “Hope continued on natural grass fields, on synthetic grass, in apartments, villages, fishing boats and across long distances,” Rei said, referring to Mundial’s continued desire to return to a contest.

The Norwegian team returns to participate in an Copa of Mundo after 28 years. Rei mentioned during the video that “Noruega selection is built by community, hard work, and big dreams.” At the end, the monarch wished good luck to the “best men in the country”.

Noruega call-ups include:

  • Goleiros: Egil Selvik, Orjan Nyland, Sander Tangvik
  • Defensores: Kristoffer Ajer, Fredrik Bjorkan, Henrik Falchener, Sondre Langas, Torbjorn Heggem, Holmgren Pedersen, Julian Ryerson, Leo Ostigard
  • Meio-campers: David Moller, Martin Odegaard, Patrick Berg, Kristian Thorstvedt, Thelo Aasgaard, Fredrik Aursnes, Sander Berge, Morten Thorsby
  • Atacantes: Strand Larsen, Oscar Bobb, Erling Haaland, Andreas Schjelderup, Jens Petter Hauge, Antonio Nusa, Alexander Sorloth

Inglaterra evokes Beatles in video with “Come Together”

The English federation presented the call for Thomas Tuchel accompanied by “Come Together”, one of the most traditional songs from the Liverpool band. The video full of references to Estados Unidos and the 60s alludes to the Beatlemaniacs movement, including psychedelic excerpts that refer to the film “Submarino Amarelo” from 1968. The musical choice represents the English spirit, always confident in Copas of Mundo despite only having one world title won at home, in 1966.

The Inglaterra selection reaches Copa from Mundo with players such as:

  • Goleiros: Jordan Pickford, Dean Henderson, James Trafford
  • Defensores: Reece James, Ezri Konsa, Jarell Quansah, John Stones, Marc Guehi, Dan Burn, Nico O’Reilly, Djed Spence, Tino Livramento
  • Meio-campers: Declan Rice, Elliot Anderson, Kobbie Mainoo, Jordan Henderson, Morgan Rogers, Jude Bellingham, Eberechi Eze
  • Atacantes: Harry Kane, Ivan Toney, Ollie Watkins, Bukayo Saka, Marcus Rashford, Anthony Gordon, Noni Madueke

Tchéquia touches on family memories with photo album

Tchéquia announced its squad members for Copa from Mundo in an emotional tone, presenting reports from family members of the selected players. The video incorporates photos of the athletes as children, celebrating the country’s return to Copa from Mundo after 20 years since their last participation. The emotional strategy reinforces the historical importance of classification for the Czech team.

Convocados from Tchéquia:

  • Goleiros: Lukas Hornicek, Matej Kovar, Jakub Markovic, Jindrich Stanek
  • Defensores: Vladimír Coufal, David Zima, Štěpán Chaloupek, Ladislav Krejčí, David Doudera, Jaroslav Zelený, Robin Hranac, Tomáš Holeš
  • Meias: Alexandr Sojka, Tomáš Souček, Vladimír Darida, Pavel Sulc, Lukas Červ, Denis Višinský, Michal Sadilek, Hugo Sochůrek, Pavel Bucha
  • Atacantes: Christophe Kabongo, Lukas Provod, Patrik Schick, Adam Hložek, Jan Kuchta, Tomáš Chorý, Mojmír Chytil, Tomás Ladra

Ewan McGregor presents Escócia after 28 years away from Mundiais

Scottish actor and director Ewan McGregor, known for the role of Obi-Wan Kenobi in “Star Wars”, was a spokesperson for Escócia’s return to Mundo’s Copa after 28 years. The Scottish video uses catchphrases such as “football, where the heart beats faster”, “strangers who become brothers and sisters for 90 minutes” and “hope that never goes away”. McGregor translates what he called “stubborn Scottish pride” through a narrative that emphasizes unity and resilience.

The Scottish team called up:

  • Goleiros: Craig Gordon, Angus Gunn, Liam Kelly
  • Defensores: Grant Hanley, Jack Hendry, Aaron Hickey, Dom Hyam, Scott McKenna, Nathan Patterson, Anthony Ralston, Andy Robertson, John Souttar, Kieran Tierney
  • Meias: Ryan Christie, Findlay Curtis, Lewis Ferguson, Ben Gannon-Doak, Billy Gilmour, John McGinn, Kenny McLean, Scott McTominay
  • Atacantes: Ché Adams, Lyndon Dykes, George Hirst, Lawrence Shankland, Ross Stewart

Alemanha returns with Neuer and brings back childhood memories

Alemanha announced its squad members remembering the players’ own childhood. The big highlight is the return of goalkeeper Manuel Neuer, from Bayern from Munique, who had been retired from the national team since August 2024. The video strategy rescues personal memories of the athletes, connecting their individual trajectories to the collective project of Copa from Mundo in 2026.

Convocados from Alemanha:

  • Goleiros: Manuel Neuer, Oliver Baumann, Alexander Nubel
  • Defensores: Waldemar Anton, Nathaniel Brown, Pascal Gross, Joshua Kimmich, Felix Nmecha, Aleksandar Pavlovic, David Raum, Antonio Rudiger, Nico Schlotterbeck, Angelo Stiller, Jonathan Tah, Malick Thiaw
  • Meias/attackers: Nadiem Amiri, Maximilian Beier, Leon Goretzka, Kai Havertz, Lennart Karl, Jamie Leweling, Jamal Musiala, Leroy Sané, Deniz Undav, Florian Wirtz, Nick Woltemade

Outras teams are present with memorable strategies

Curaçao presented his squad to the rhythm of Jeon, a singer born in Santa Cruz from Aruba who has a partnership with the Brazilian Anitta. França used references to “American Way of Life” in its promotional video. Bósnia showcased the country’s natural beauty with inhabitants announcing the squad, while Nova Zelândia rocked his performance to the sound of local rock n’roll. Senegal, with the help of artificial intelligence, recalled the country’s traditions and culture in its advertisement.

The diversity of formats reflects the creativity of the federations in presenting the official lists. Cada selection found a unique way to communicate the importance of the call-up and the historical significance of its participation in Copa of Mundo 2026.

Jeronimo Santos é colaborador da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2016: Formação: Marketing

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