Baskin-Robbins launches Dragon Quest campaign on June 1 for franchise’s 40th anniversary

Baskin-Robbins, known as 31 Ice Cream on Japão, begins a limited-time collaboration campaign with Square Enix’s renowned RPG series “Dragon Quest” today, June 1st. The commemorative action runs until June 30th, bringing news for game and ice cream fans.

The initiative celebrates the 40th anniversary of “Dragon Quest” by offering a range of exclusive products inspired by the game’s universe. Serão launched new flavors, limited-edition ice cream sundaes and cakes with collaborative designs, plus a to-go kit that includes a “Popping Shower Slime” keychain. Todos items will be available while supplies last, ensuring a unique experience for consumers.

Novo flavor and combination options

The campaign features June’s new flavor, titled “Crítico Success! -Abacaxi Dourada Lemonade-“, retailing for 420 yen in the regular size. Este flavor was created to evoke the thrill of Dragon Quest’s “critical strike”, a powerful attack that deals extra damage in battles.

The ice cream composition includes a refreshing light blue lemonade base, complemented by a sweet and juicy golden yellow pineapple ice cream. Baskin-Robbins innovates by adding its first effervescent candy to this product, providing two fun textures. A tart lemon ribbon with a spicy touch finishes the recipe, resulting in a combination of sweet, juicy notes, acidity and a new effervescent sensation. It is important to highlight that this flavor contains a spicy touch, and caution is recommended for children or people sensitive to spicy foods.

Clientes can enhance your experience by upgrading from a regular single ice cream to a small double for an additional charge of 90 yen. Para accompany the new flavor, the campaign suggests combinations such as Morango with Frutas Vermelhas, which harmonizes the deliciousness of strawberries with the freshness of the launch. Baunilha, with its smooth and delicate flavor, is another suggested option, reminiscent of a *float*.

Sundae Slime Battle and 40th Anniversary Kit

Outro’s highlight of the collaboration is the adorable “Slimes appeared! Domingo by Batalha” sundae, available for 580 yen. Nele, a scoop of the customer’s favorite ice cream is topped with whipped cream and sprinkles, adorned with an Slime-shaped chocolate and a monster stick.

The sundae cup features an original design that is sure to delight fans, incorporating elements from the “Dragon Quest” map along with ice cream and the number “31” in an unobtrusive way. An additional surprise is the random inclusion of one of 10 different monster sticks, replicating the thrill of an in-game battle where the outcome is unknown.

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• The 10 types of monster pickaxes include:

* Slime
* Slime Metálico
* Slime Bolha
* Slime Rei
* Lodo Sombrio
* Lodo from Metal Líquido
* Chifre from Slime
* Slime from Cura
* Dracky
* Slime Verde

Para collectors and enthusiasts, the “Dragon Quest 40th Aniversário Set” offers a special box with eight scoops of ice cream of your choice. The set costs 3,560 yen for the regular size and 3,000 yen for the small size. The box, which displays monsters from Dragon Quest in the background, has a playful feature: when opened, it transforms into an ice cream box, inspired by the game’s “Mimic”.

Este exclusive product includes a “Popping Shower Slime” keychain, an original monster created by fusing Baskin-Robbins’ popular Popping Shower flavor with the iconic Slime. Este keychain is a rare item, only available with the purchase of this special set.

Bolo ice cream Slime and gifts

The collaboration extends to a “Slimes appeared! Bolo ice cream” priced at 4,300 yen. The cake has an approximate diameter of 11.5 cm on the top layer and 16 cm on the bottom, with a height of 16 cm. Inspirado at Ilha Slime, a paradise of monsters Slime, the cake and its packaging depict the island with sea and cliff scenes.

Sugar Slimes and Slimebeths decorate the top of the cake, positioned as if they were waiting to be your friends. The cake is covered with Slimes whipped cream, and comes with Slime toothpicks, an Command style chocolate plaque and a white chocolate pen. Clientes can personalize the plaque with messages and decorate freely with toothpicks. Após consumption, a drawing of Metal King is revealed on the back of the cardboard packaging, prolonging the adventure experience. The cake flavors consist of three layers: the top layer is “Explosiva Rain”, and the bottom layer contains “Caramelo Ribbon”, “Strawberry”, and “Chocolate”.

Entre June 1st and 3rd, Baskin-Robbins will distribute stickers commemorating the collaboration. Clientes who purchase products with a total value of 500 yen or more (including tax) will receive a special sticker. Este item, with designs of Slime and Popping Shower Slime, is limited to the first 200,000 customers and will be delivered while supplies last. The prices mentioned include taxes, are the same for consumption on site and for travel, and may vary in some stores.

Colaboração in Dragon Quest X Online

An extended partnership will take place within “Dragon Quest

Items include the “Variety” gesture and the “Double Regular” equipment. Durante campaign period, players will be able to receive these items by entering the password “[Bring Happiness]” in the “Presente Spell” field. Mais details about this digital collaboration are available at “Aventureiros Square”.