Striker Kylian Mbappé led the group of athletes who participated in the official photo shoot to promote the special clothing. Futebol’s Federação Francesa revealed the costumes this Monday. The design is heavily inspired by classic sportswear from past decades. The initiative unites high-performance sport with the European country’s haute couture market. The players approved the final result of the partnership behind the scenes of the team’s training.
The novelty is part of the country’s commercial and image planning for the world tournament. The squad does heavy physical activity before the preparatory friendlies scheduled for this week. The first test will be on Thursday. The coach prioritizes the tactical adjustment of those called up during these days of isolated work.
Parceria with Jacquemus brings tailoring to the França selection environment
Federação Francesa of Futebol reached an unprecedented agreement with Jacquemus for the development of exclusive pieces. Stylist Simon Porte created the concepts based on fond memories of his childhood in the interior of the country. The professional used as a direct reference an old coat from supplier Nike that he owned when he was young. The creator’s intention was to rescue the simplicity and visual strength of traditional sports jerseys.
The result combines the casualness of tracksuits with the refined cut of contemporary French tailoring. The official photos show the players in formal poses with the new clothing elements. The launch caused great repercussion on portals specialized in style and among the public that follows the tournament. The materials begin to be used by the delegation immediately during official travel commitments.
French Elenco participates in photo shoot with special clothes
An institutional video published by the national team’s digital platforms detailed the behind-the-scenes of the marketing campaign. Além of Kylian Mbappé, other heavy names from the main group were present at the recording. Striker Ousmane Dembélé and midfielder Aurélien Tchouaméni demonstrated ease in front of the cameras. The young athletes recently integrated into the squad also gained space in promoting the French brand’s products.
The list of professional athletes who served as models for the luxury brand included the following names:
- Kylian Mbappé
- Ousmane Dembélé
- Michael Olise
- Désiré Doué
- Aurélien Tchouaméni
- Warren Zaïre-Emery
- Marcus Thuram
The variety of items surprised fans by going far beyond traditional game clothing. The complete line of products developed for the delegation includes structured jackets and straight-cut pants. The coaching staff and athletes will receive fine accessories such as personalized ties and moccasin shoes. Casual sneakers complete the outfit that will be used at hotels and upon arrival at stadiums.
Calendário of games from the França team has friendlies and debut scheduled
Preparation on the field continues intensely at the European team’s training center. The França team will play against Costa from Marfim this Thursday on national territory. The second friendly match will take place next Monday against Irlanda of Norte. The technical commander will use these two matches to define the starters who begin the search for the trophy. Heavy physical training dictates the pace of the interseason at this early stage.
The official debut in the sport’s most important competition is scheduled for June 16th. The French face the Senegal team starting at 4pm at Brasília time. The organizing committee expects a large audience for this clash that opens the European bracket. The athletes intend to enter the field focused on erasing poor performances from recent previous tournaments.
Detalhes of Grupo I of Copa of Mundo and paths in the tournament
The França team heads Grupo I of the international competition after the draw carried out by the sport’s highest entity. The group reserves clashes with very different football schools in this first phase of competition. The French will face the representatives of Senegal, Iraque and Noruega in the fight for places. The technical committee analyzes the opponents’ videos to avoid tactical surprises in the initial rounds.
The local press points to the European team as the big favorite to advance to the top of the group. The presence of experienced athletes in heavy European leagues gives fans security for the journey. The delegation’s logistics operators have already finalized the details of internal travel between the match venues. The focus remains entirely on winning three points in the opening game against the Africans.