Meta begins global subscription rollout for Instagram, Facebook and WhatsApp, with AI plans

Meta launched this Wednesday (May 27, 2026) its subscription plans for Instagram, Facebook and WhatsApp consumers on a global scale. The social media giant also announced the start of testing new subscription offers aimed at companies, content creators and users of its artificial intelligence (AI). Esta expansion marks a significant step in the company’s revenue diversification strategy.

Esta initiative seeks to strengthen Meta’s revenue sources, reducing its exclusive dependence on digital advertising. The strategy aims to extract more value from its vast base of billions of active users. The company sees an opportunity for growth in a scenario where its main applications have already reached a high degree of global saturation. Confirmation of these plans comes after an initial testing phase implemented during the spring.

Recursos of Plus consumer plans

The new consumer subscription plans, called “Plus”, are tailored to each specific Meta application. The Instagram Plus and Facebook Plus are available for $3.99 per month each. Já WhatsApp Plus can be subscribed to for $2.99 ​​per month.

Usuários subscribers to these services will have access to a range of extra features. Entre features include enhanced profile customization, exclusive super reactions and detailed insights into stories. Meta emphasized that “more fun features” will be added in the future, as communicated by Naomi Gleit, the company’s head of product.

It is important to note that the “Plus” plans do not replace the existing “Meta Verified” offering. “Meta Verified” continues to focus on identity verification, spoof protection and additional user support. The company stated that, for now, it does not plan to discontinue previous plans.

Testes of new Meta One plans focusing on AI and professionals

Meta is expanding its offerings with additional plan trials, unified under the “Meta One” brand. Esta’s new subscription family will serve as the hub for all of the company’s subscription products going forward. The initiative includes plans focused on artificial intelligence and services for creators and companies.

Para artificial intelligence users, Meta will launch two new plans: Meta One Plus, costing $7.99 per month, and Meta One Premium, for $19.99 per month. Ambos plans offer the same basic features. However, the Premium version unlocks greater computing power for more complex queries, enabling deeper reasoning for intricate tasks. Além In addition, the Premium plan will expand video and imaging capabilities across all Meta applications.

Ainda thus Meta AI will remain free for casual users. AI plans follow a similar model to other AI model providers, which charge for compute capacity and higher usage. Meta anticipates these plans to expand in the coming weeks, offering more benefits to those wearing AI glasses. Testing of the AI ​​plans will begin next month, initially on Singapura, Guatemala and Bolívia.

Dois other plans, aimed at creators and companies, will begin testing later this week. Estes will be implemented in markets such as Arábia Saudita, Marrocos, Tailândia and Bangladesh.

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Diferenciais from Instagram Plus for advanced users

The Instagram Plus plan offers a set of advanced features designed for users seeking greater control and visibility into their presence on the platform. Subscribers gain access to exclusive tools.

Instagram Plus features include:

• Capacidade to see how many people rewatched your Story in aggregate.
• Criação unlimited audience lists for Stories, plus “Best Amigos” option.
• Destaque a story once a week to get more views.
• Opção to extend the duration of a story beyond 24 hours.
• Visualização previews a story without your profile appearing in the viewers list.
• Ferramenta search within the list of story viewers.
• Postagem direct to the profile without appearing in followers’ feeds.
• Acesso to Super Heart, animated reactions exclusive to Stories.
• Opções of custom application icons.
• Customizable Fontes for profile bios.
• Acesso to additional pins to pin to your profile.

Essas features were developed to better serve content creators and individuals looking to expand their audience and understand their audience’s performance. Usuários platform intensives can also significantly benefit from these new tools. Facebook Plus offers a similar feature set to Instagram Plus while maintaining a focus on social expression. In turn, WhatsApp Plus features differences such as application themes, personalized ringtones, the possibility of pinning additional chats, customizing lists and a variety of premium stickers.

Estratégias for creators and businesses with Meta One Essential and Advanced

Meta is introducing pro plans that promise to enhance the online presence of creators and businesses. Meta One Essential, priced at $14.99 per month, offers a verification badge, impersonation protection, and an enhanced linksheet. Esta functionality allows users to easily link their online presence across various social and web platforms, similar to what is already offered by Meta Verified.

Para A more advanced level, Meta One Advanced is available for $49.99 per month. Este plan includes all the benefits of Essential, adding strategic tools. Assinantes of Advanced will be able to have their content highlighted in Facebook’s feed. Eles will also appear higher in search results than Facebook and Instagram.

The Advanced plan also offers a prominent “Follow” button on Reels to attract more attention. The tool sends automatic “follow” invitations to people who interact with the user’s content. The resources help creators and companies drive traffic to their websites or online stores. Isso is done through links in posts and Reels from Instagram, as well as enhanced profiles on Facebook and Instagram with expanded linksheets.

Incluídas on Advanced are enhanced analytics, offering competitive insights on Instagram and custom audience data on Facebook. Subscribers will have access to optimized publication scheduling tools. Permite can share access with other account moderators without the need to share passwords. The plan also notifies you when other Facebook or Instagram users reuse your content, allowing you to request a credit that goes back to the original. Naomi Gleit acknowledged that Meta remains in the experimentation phase with these AI and professional plans. The company aims to consolidate all offerings under the Meta One brand, for future updates and ongoing expansions.