Meta expands premium subscriptions to WhatsApp, Instagram and Facebook, unlocking global access now

Meta today officially launched the global launch of subscription plans for WhatsApp, Instagram and Facebook, after a testing period with selected users. The company confirmed the expansion of access options to extra features for its social and communication platforms, seeking to offer a richer experience to subscribers.

Anteriormente, Meta had started making tests available for these services, which are now officially available to the public on a global scale. The new packages promise improved functionalities and a personalized experience for each of the applications, marking a new phase in the monetization of its networks and services.

Disponibilidade and costs of new plans

Subscription plans are being rolled out globally, with prices defined for each platform and region. Nos Estados Unidos, Instagram Plus and Facebook Plus are available for US$4 per month each, offering a variety of additional tools to users who opt for this option. Já and WhatsApp Plus, also launched, will cost US$3 per month on Estados Unidos, while on Brasil tests indicated a value of R$7 per month, solidifying the expansion of Meta’s paid service offering. Cada plan has been meticulously tailored to the specific characteristics and needs of each application, ensuring that the extra features add direct value to the way users interact with the platforms.

Meta clarifies that these new subscription plans do not replace Meta Verified, a distinct service focused on identity verification, spoof protection, and an enhanced level of customer support. Plus plans complement the company’s ecosystem of services, offering usage benefits and advanced functionalities, without interfering with the layers of security and authenticity that Meta Verified provides to profiles. The distinction is important so that users understand the purpose of each offer within the company’s portfolio.

Benefícios of Instagram Plus and Facebook Plus

Ainda Although Meta has not released a complete and exhaustive list of all features available for each plan, some features have already been detailed, especially for Instagram Plus. Subscribers to this premium version will have access to a set of tools that seek to expand control and visibility of their content.

Entre features confirmed for Instagram Plus include:

• Contagem from Stories views:Possibilidade to see the exact number of people who rewatched a story, providing more accurate engagement data.
• Unlimited audience Listas:Capacidade can create an unrestricted number of custom audience lists for stories, optimizing the targeting and privacy of shared content.
• Weekly Destaque from Story:Subscribers can highlight a story once a week to secure additional views, amplifying the reach of specific content.
• Story display Extensão:Permite allows a story to remain visible for more than 24 hours, offering greater lifespan for important or strategic publications.
• Visualização of Story without appearing:Garante the ability to watch stories without the user’s name appearing in the list of viewers, preserving privacy.
• Publicação direct on the profile without feed:Permite publish directly to the profile and highlight stories without them appearing in followers’ feeds, ideal for specific or promotional content that you do not want to impact the main feed.

Facebook Plus, in turn, offers a set of features very similar to those found in Instagram Plus, aiming to provide improvements in use and control for users of the social network. The features focus on improving content management and interaction with the audience, following the same logic of personalization and in-depth data.

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Recursos exclusive to WhatsApp Plus

WhatsApp Plus differs from other plans by offering features more focused on customizing the interface and managing conversations within the messaging application. Essas features seek to make the user experience more tailored to their individual preferences and increase efficiency in daily communication.

WhatsApp Plus subscribers will have access to:

• Temas for application:Possibilidade can customize the visual appearance of the application with different themes, changing colors and interface styles.
• Custom Toques:Ferramenta to set unique ringtones for calls and messages, allowing unique sound identification for specific contacts or groups.
• Conversas additional fixed:Capacidade can pin a greater number of conversations to the top of the list, making it easier to quickly access important chats.
• Personalização of lists:Opções features to organize and customize contact lists or groups, improving the management experience.
• Figurinhas premium:Acesso to an exclusive catalog of stickers, enriching communication and expression options in conversations.

Meta’s head of product, Naomi Gleit, reinforced that the company plans to add “more exciting features” to these subscription plans over time, indicating continued development and improvement of offerings for subscribers.

Próximos testing and Meta AI

Além launches subscription plans for its main social networks and messaging app, Meta is already planning the future with new tests. The company confirmed that it will begin testing, starting next month, plans focused on its artificial intelligence, Meta AI.

Esses new plans, which include Meta One Plus, Meta One Premium, Meta One Essential and Meta One Advanced, will initially only be available in select countries. The initiative demonstrates Meta’s commitment to integrating and monetizing its AI technologies, offering different levels of access and functionality for users interested in the capabilities of its artificial intelligence. Meta AI’s expansion to a subscription model suggests a strategic step towards consolidating the company’s presence in the emerging technologies market.