WhatsApp, Facebook and Instagram gain paid versions and users may need to pay for extra features

Meta has started the global rollout of paid versions for three of its main applications. Users may need to pay to use WhatsApp, Facebook and Instagram with additional features from now on. Plus plans offer exclusive customizations and tools. The basic functions remain free in all apps.

The company confirmed the expansion of subscriptions after initial testing. Naomi Gleit, head of product at Meta, detailed the initiative in video. Prices vary depending on the application and market. The measure seeks to diversify revenue beyond advertising.

Meta sets pricing and initial availability of Plus plans

WhatsApp Plus costs US$2.99 ​​per month, equivalent to around R$15. Já, Instagram Plus and Facebook Plus cost US$3.99 per month each, or approximately R$20. Prices may be adjusted by country and payment method. Meta has not yet detailed the full list of nations with immediate access. Usuários must check the option directly in the applications.

• WhatsApp Plus: $2.99/month
• Instagram Plus: $3.99/month
• Facebook Plus: $3.99/month

Charging is optional. Quem prefers to continue with the free version without losing messages, publications or basic stories.

Recursos exclusive on WhatsApp Plus

The messenger’s paid plan releases stickers with special effects. Usuários can hold up to 20 conversations. Custom Temas and premium ringtones for important contacts are also included in the package.

Listas of conversations gain different design configurations and alerts. The organization of chats becomes more flexible. Esses details appear gradually for those who subscribe.

What changes in Instagram Plus and Facebook Plus

Assinantes access detailed story viewing statistics. You can extend the duration of disappearing posts beyond the standard 24 hours.

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Reações special animations and profile customizations become available. Advanced Engagement Ferramentas completes the set. Facebook Plus follows a similar line with a focus on interactions.

Detalhes technical and next steps for Meta

The company plans to bring the subscriptions together under the Meta One umbrella in the future. Testes additional involves artificial intelligence capabilities.

Criadores and trading accounts should receive options of their own soon. Meta reinforces that the free core remains intact. Atualizações arrive progressively in the coming weeks.

Como users evaluate the novelty

Muitos followed the announcement closely. Parte from the public celebrates extra analysis and customization tools. Outros question the impact on long-term daily use.

Meta tracks feedback to refine plans. Novas functions should arise according to membership. The technology market is observing the movement with interest.