South Korean manufacturer Samsung has officially announced the global launch of the Galaxy A37 and Galaxy A57 smartphones. The new devices hit the market with the proposal to integrate advanced artificial intelligence features, previously restricted to the premium Galaxy S26 line. Official sales begin on April 9th and 10th in selected markets around the world. The Galaxy A37 model has a suggested starting price of US$450. The Galaxy A57, a more robust version of the line, will be available from US$550 in retail stores.
The company’s strategy for the year 2026 focuses on attracting consumers who seek stability and high performance without the need to invest amounts charged for cutting-edge devices. The inclusion of the Galaxy AI package in the A series represents a significant change in the brand’s portfolio. The decision democratizes access to editing tools, simultaneous translation and text assistance. The movement intensifies competition in the intermediate segment and dictates trends for the coming months in the mobile device industry.
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Renewed Design and 120 Hz AMOLED screen
The two new smartphones share a similar visual identity and improved display specifications. Ambos models leave the factory equipped with a 6.7-inch Super AMOLED panel with Full HD+ resolution. The screen refresh rate reaches 120 Hz. The specification ensures more fluid transitions when navigating interfaces and improves response time in electronic games. The manufacturer has implemented improvements in the maximum brightness level of the display. The user can view texts, photos and videos clearly even in direct sunlight.
The engineering team applied special attention to the external finish of the devices. The Galaxy A37 will be sold in traditional color options such as pink, white, gray and black. The Galaxy A57 sets itself apart with its pastel color palette and matte finish on the back. The design of the more expensive models adopts flatter edges, bringing the aesthetics closer to the visual identity consolidated by the Galaxy S line. The structure of the device was developed to withstand daily wear and tear, maintaining ergonomics for prolonged use with just one hand.
Processador Exynos and advanced cooling system
The data processing of the new cell phones is managed by an updated version of the Exynos chip. The component has been optimized to handle the demands of artificial intelligence running directly on the device. The Galaxy A57 has important internal differences to maintain performance. The device incorporates a cooling system based on a vapor chamber, technology inherited from the Galaxy S25+. The mechanism prevents internal components from overheating during intense processing tasks or prolonged usage sessions.
Samsung has remained focused on offering memory configurations suitable for the long term. RAM memory options vary between 6 GB and 8 GB, depending on the sales region. Internal storage has 128 GB and 256 GB versions. The space can be expanded via microSD cards. The feature remains valued by users who store thousands of photographs, documents and heavy applications without relying exclusively on cloud storage services.
Integração of Galaxy AI and Android 16 system
The devices run the Android 16 operating system, modified by the proprietary One UI. The deep integration with the Galaxy AI is the main technological attraction of this line. The operating system has been tuned to optimize RAM consumption in the background, while machine learning functions operate continuously.
The artificial intelligence package offers several practical tools for users’ daily lives:
- The Circle to Search function allows you to quickly identify items on the screen.
- Generative editing recreates image backgrounds and removes unwanted objects from photographs.
- The navigation assistant automatically summarizes long texts and web pages.
- Simultaneous translation works on voice calls and text messages without the need for internet.
The One UI received visual improvements, with shorter animations and adjusted speed recognition when opening and closing applications. Samsung confirmed the commitment to longevity for the devices. The company plans to provide six years of security updates and new versions of the Android 16 operating system. The extended support policy increases the resale value of devices and protects users’ data against digital vulnerabilities recently discovered in the technology market.
50 MP Câmera and long battery life
The rear camera system is made up of three distinct lenses. O sensor principal de 50 MP foi projetado para capturar imagens com alto nível de detalhes e precisão de cores em cenários com iluminação variada. O Galaxy A57 inclui também uma lente ultra angular para fotos de paisagens amplas e uma lente macro dedicada a registrar objetos em distâncias muito curtas. O processamento de imagem utiliza algoritmos de inteligência artificial baseados na tecnologia do Galaxy S26, corrigindo exposição e contraste automaticamente logo após o clique.
The front camera enhances video calling and self-portrait capabilities. The native software supports high-resolution video recording with digital image stabilization. Energy autonomy is guaranteed by a battery with a capacity of 5,000 mAh. The component provides enough charge for more than a full day of moderate to heavy use. The system supports 45W fast charging. Power management software monitors the owner’s usage patterns and reduces consumption generated by idle background applications.
Posicionamento market and direct competition
The launch of the new A series intensifies the competition in the premium mid-range smartphone segment. The Galaxy A37 and Galaxy A57 models are on a direct collision course with strong competitors, such as the Google Pixel 10a and the iPhone 17e. The Asian manufacturer’s strategy focuses on offering a broad list of specifications for a lower price than rival companies. Maintaining a screen rate of 120 Hz is an important competitive advantage, given that some of the competition still limits their entry-level models to 60 Hz.
The global distribution of devices occurs in a staggered manner. The schedule calls for products to reach new markets over the weeks following the initial April launch. Lojas from physical retail and e-commerce platforms are already preparing advertising campaigns focusing on artificial intelligence resources. The standardization of advanced functions in devices priced at $600 changes consumer behavior. The mobile technology market in 2026 consolidates the transition from the daily use of smart tools to the general public, leaving the exclusive niche of professionals.
