Real Madrid’s election campaign has entered a decisive phase. Enrique Riquelme had a tarp installed on the corner of Diego from León, in Madri, with a direct message against the privatization proposal defended by Florentino Pérez. The image shows Santiago Bernabéu with the phrase “Se sell” and the current president’s contact information. Abaixo, the text “You, what are you doing? El Real Madrid is not sold”.
The material appeared on the morning of this Thursday, June 4, 2026. Faltam just a few days for members to vote next Sunday. The action marks another chapter in the fierce dispute between the two candidates.
Lona criticizes partnership proposal
The canvas reinforces Riquelme’s historic position against any form of sale or privatization of the club. Ele argues that the Florentino Pérez project, which envisages creating a society 100% owned by the club to manage football and basketball, represents the end of the associative model.
Riquelme had already declared that, if the rival wins, it could be the last elections open to members. The tarpaulin’s message seeks to mobilize voters to go to the polls. The advertising piece was installed in a busy spot in the Spanish capital. Ela talks about the latest public exchanges between the candidates.
Troca of blows in the final stretch
Last Wednesday, Riquelme participated in the El Hormiguero program and announced Erling Haaland as a possible reinforcement if he wins. Florentino Pérez quickly responded with video on social media showing José Mourinho’s support.
Esses moves show the high tone of the campaign. Riquelme uses the space to contrast views on the future of Real Madrid. Ele insists that the club must remain member-owned.
- The tarpaulin was placed in a strategic location close to residential areas
- Bernabéu’s image appears with the sign “Se sells”
- The text calls on fans to vote against the proposal
- Riquelme reinforces that he will not allow the sale of the club
- The action takes place three days before voting
Posição constant of Riquelme
The candidate has maintained his speech against privatization since the beginning of the campaign. Ele repeats that Real Madrid cannot stop being a members’ club. Para he, Florentino Pérez’s proposal threatens the essence of the institution.
Riquelme asks for member engagement. Segundo your view, high voting participation can prevent structural changes. Ele sees Sunday as a decisive moment for the club’s future.
Riquelme’s candidacy has taken on a more combative tone in the last few hours. The canvas represents part of this visual and direct communication strategy.
Eleições defines the club’s direction
The members of Real Madrid decide next Sunday who will lead the club in the coming years. The dispute between Florentino Pérez, who is seeking a new mandate, and Enrique Riquelme polarized the environment.
Questões as a management model, investments and maintenance of the associative character dominate the debate. The tarpaulin installed today adds to other actions that marked the final stretch of the campaign.
Mobilization is expected to increase in the coming days. Ambas the parties intensify contacts with voters before the polls open.