The Noruega team innovated in the production of its institutional image before traveling to the world football tournament. The selected athletes posed for the official photograph dressed in traditional Viking costumes. The session took place in a location with natural elements characteristic of the Nordic territory, integrating the country’s cultural identity into the sporting event.
Striker Erling Haaland anticipated the atmosphere of the rehearsal by publishing an individual record on his internet profiles before the official launch made by the federation. The Manchester City player used a short expression praising his local roots in the image caption. The promotional action generated immediate engagement among local fans on digital platforms.
Preparation for the international competition includes marketing actions that revive the country’s past. The technical committee and directors approved the specific visual identity for this cycle. Conventional sports uniforms were temporarily replaced by skins, simulated armor and accessories reminiscent of ancient Scandinavian navigators during the capture of images.
Destaques from the team poses in traditional costumes
The group’s main athletes actively participated in the photo shoot in the outdoor setting. Martin Odegaard appeared in the backstage records while adjusting the components of the outfit before the final click by the hired photographer. The Arsenal midfielder leads the creation sector of the national team and shares the role of the squad with the front line of the attack.
Center forward Alexander Sorloth also wore the full outfit for the institutional advertising campaign. The athlete, who plays in Atlético of Madrid, posed with elements that simulate ancient combat tools. O defensor Leo Ostigard foi outro nome registrado pelos canais de comunicação da associação norueguesa de futebol utilizando as peças históricas.
- Erling Haaland (Manchester City attacker)
- Martin Odegaard (Arsenal midfielder)
- Alexander Sorloth (Atlético attacker of Madrid)
- Leo Ostigard (Genoa defender)
The production mobilized costume and makeup professionals to guarantee the aesthetic fidelity intended by the selection’s communication direction. The individual images began to be distributed to international press outlets shortly after the completion of the digital edition of the official archives.
Calendário from Noruega’s selection at the world tournament
The Scandinavian team secured participation in the global tournament and met their opponents after the group draw carried out by the organizing entity. Noruega is part of the competition’s Grupo I alongside traditional powers and emerging teams on the football scene. The squad’s first official commitment on the field takes place in the middle of June.
The debut of the team led by Erling Haaland will be against the Iraque team on June 16th. The group will also have elimination matches in the first phase against França and against Senegal, defining the places for the next stage of the competition. Tactical training continues at an intensified pace in Oslo before the delegation finally embarks towards the official venues of the games.
