Apple has not yet officially released the announcement and market arrival dates for the iPhone 18 Pro and iPhone Ultra, but industry observers base their expectations on a historical pattern for the company. The eagerly awaited launch of new models keeps technology enthusiasts on the lookout for projections based on past events.
The Labor Day holiday in the United States occurs on September 7th this year, a historically relevant factor for Apple’s schedules. The last time the date fell on this day was in 2020, when the iPhone event was delayed to October due to the COVID-19 pandemic. For a more “normal” reference, in 2015, when Labor Day was also on September 7th, the iPhone event took place on September 9th.
Considering this history, the most likely date for the launch event of the iPhone 18 Pro and iPhone Ultra this year is Wednesday, September 9, unless new factors change this projection.
In 2015, when the iPhone 6s and iPhone 6s Plus presentation event was on September 9th, pre-sales started on September 12th, a Saturday, and not on Friday, September 11th, as is more common. This change may have been a decision by Apple to avoid September 11, the date that marks the anniversary of the terrorist attacks in the United States, showing a cultural consideration.
Therefore, it is a possibility that pre-sales of the iPhone 18 Pro and iPhone Ultra will begin on September 12, a Saturday, this year, if Apple maintains this pattern of avoiding sensitive dates. If this happens, the launch date of the devices on the market would probably be September 18th.
Another scenario considers that Apple could schedule the event for September 15, a Tuesday. In this case, pre-sales would begin on September 18th, a Friday, and the devices’ official arrival in stores would take place on September 25th.
So far, Apple has not announced any official date for the arrival of the new models, which means that all available information is estimates based on analysis of historical patterns and does not represent definitive confirmations.