Asus’ RTX 5080 appears at Best Buy more expensive than the suggested price of the RTX 5090
Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC graphics card to US$2,099 on July 30, 2026, marking the first time that a major store in the United States has directly sold an RTX 5080 above the US$1,999 reference price for the RTX 5090. The ROG Astral RTX 5080 OC version is now priced 40% more than its initial price of US$1,499, and represents more than double the suggested price for the RTX 5080 Founders Edition, set at US$999. This increase represents a challenge for consumers looking for cutting-edge hardware at affordable prices, in a market already pressured by several factors.
Industry information indicates that this is the only RTX 5080 model sold directly by Best Buy at a cost that exceeds the suggested retail price of the RTX 5090. Other RTX 5080 GPUs can be found for considerably lower amounts at other retailers; Asus itself offers the ROG Astral RTX 5080 OC for US$1,899, a price still high compared to launch, but lower than that charged by Best Buy. Continued component shortages and rising RAM prices suggest that other RTX 5080 models may face similar readjustments in the coming months, reflecting a broader market trend.
Learn more: Asus RTX 5080 graphics card reaches a higher price than the RTX 5090 version at Best Buy
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The increase in prices at Best Buy coincides with reports that Nvidia is planning to increase the prices of its own GPUs by a range of 20% to 30%, which would represent the third adjustment of the year. This scenario, driven by the rising costs of RAM memory and other essential components, has already led to the reappearance of GPUs with just 4 GB of VRAM on the market, such as the ASRock AMD Radeon RX 9050 Challenger. This panorama points to a period of challenges for the hardware industry and consumers.
