A Japanese digital influencer known for discussing the K-pop universe on her social networks, Mina Chan, 26, was found lifeless at her home in Yongsan, Seoul, South Korea, on August 5. Moments before her death, the young woman had started a live broadcast to discuss the intense criticism she received on the internet. The case only became public on August 10.

Online pressure and the impact on the K-pop community

Mina Chan’s death highlights the growing pressure and scrutiny that influencers and public figures face on digital platforms, especially within fervent fan communities like K-pop. With more than 80,000 followers on TikTok, the influencer was visibly shaken by the wave of negative comments, which she described as exhausting. This situation raises awareness about mental health and the need for safer digital environments.

More on this story: Content creator Mina Chan dies at age 26 in South Korea after cyber attacks

The incident that sparked controversy at ENHYPEN’s concert

Criticism directed at Mina Chan intensified in the last weeks of July, following an episode during a concert by the band ENHYPEN in the United States. At the time, the influencer tried to intercede for Sunoo, one of the group’s members, to deliver flowers to Ni-ki, another member of Japanese origin. This attitude was seen by fans as a transgression of limits, generating a wave of accusations and online attacks against her.

Statement and apology from the influencer

Faced with the negative repercussions, Mina Chan published a long statement of apology on platform X (formerly Twitter). In it, she expressed her regret for what happened: “I feel that my actions took advantage of Sunoo’s kindness. I am truly sorry. I sincerely apologize to Sunoo and all of her fans. I deeply regret the rude behavior I demonstrated in America. I ruined the atmosphere of the event by prioritizing my own desire to meet Ni-ki over the precious time that Ni-ki, who loves America so much, deserved. I sincerely apologize.” The post tried to contain the dissatisfaction of its followers, but the pressure continued.

Yongsan police investigate and sister confirms death

The Yongsan Police Station confirmed to the Korea Herald that the police found the influencer dead at 5:33 am, after receiving a tip. Authorities also reported that some of Mina Chan’s followers reported that she died during the live broadcast itself. The news of her death was officially confirmed by the young woman’s younger sister, who used an Instagram story to announce: “My dear older sister, who was always kind and caring to everyone she knew, has passed away. I kindly ask that you keep my sister in your thoughts and prayers.”