Apple’s next generation of smartphones, the iPhone 18 Pro, could hit the market with a significantly increased price, despite maintaining the same storage capacity in its base model. The device is expected to be launched in the fall of 2024 in the northern hemisphere, bringing news that should worry consumers.
Storage capacity remains unchanged on new devices
According to a recent report from Taiwanese market research firm TrendForce, the iPhone 18 Pro will have a starting capacity of 256GB. This data is relevant because it represents the same amount of storage as the iPhone 17 Pro, launched in the previous generation. To put it into context, the iPhone 16 Pro, an even older model, started with 128 GB, which meant a double jump to the next generation. The decision not to increase base capacity, as occurred in the transition from 16 to 17, surprises many technology sector analysts.
Prices should rise due to the appreciation of components
Even without an increase in storage capacity, the expectation is that the price of the new iPhone 18 Pro will be readjusted upwards. The main justification for this increase is the increase in RAM memory costs, which have soared since last year, directly impacting production costs. Current forecasts suggest that the new device could be approximately 50,000 yen more expensive than the iPhone 17 Pro, representing a considerable financial impact for buyers planning to purchase the model.
Other innovations expected for the new iPhone 18 series
Despite rumors about storage and price, the iPhone 18 Pro series should not leave out other significant improvements. Among the expectations circulating in the market, the following stand out:
- A reformulated chip, promising greater performance and energy efficiency for users.
- New color options, offering more variety to consumers interested in personalizing their devices.
- Increase in battery capacity, aiming for extended autonomy and a better daily use experience.
These innovations seek to justify the investment, but the debate over cost-benefit, especially in relation to stagnant storage, tends to be intense among brand enthusiasts.
What the market awaits about Apple’s launch
Despite all the speculation, Apple has not yet made any official announcement about the specifications or prices of the iPhone 18 Pro line. The company is known for maintaining secrecy until the launch of its products. Consumers and the technology market are anxiously awaiting confirmations or denials that should emerge as the presentation date approaches on the calendar.
