Roku, known for its line of affordable QLED TVs in recent years, is now shifting its focus to OLED technology. The company launched the new Roku Pro Series OLED and Roku Pro Series LX OLED models, which promise the deeper blacks characteristic of OLED panels, while maintaining the premium software features already present in the original Pro TVs with Mini-LED backlighting. This change represents a significant advance in the image offering for consumers.
Standard Roku Pro Series OLED TV Details
Roku’s Pro Series OLED model is now available in 55-inch and 65-inch options. Its design stands out for a thin metal frame, which concentrates the ports at the bottom of the screen, allowing the upper half to be extremely thin. The TV comes equipped with a 120Hz 4K panel, optimized to offer wider viewing angles. Additionally, it is compatible with Dolby Vision and includes the Smart Picture Max function for automatic image adjustments, as well as an Auto Game Mode that detects games, activating variable refresh rate and AMD FreeSync Premium. It comes with a Roku remote control with voice command, backlit buttons and customizable shortcuts.
What sets the Roku Pro Series LX OLED apart
The Roku Pro Series LX OLED TV, in turn, carries some mysteries at its launch. Roku anticipates this model will deliver “a brighter picture,” a 144Hz variable refresh rate, and an advanced polarizer to decrease reflections. However, the company has not yet disclosed how the LX panel will distinguish itself from other OLEDs or in what sizes it will be available. All the software features of the Pro Series line will be present on this device, which will come with a rechargeable Roku Voice Remote, an improvement over the other model’s battery-powered remote control.
The Roku ecosystem and cost-benefit for the consumer
The experience offered by Roku is not aimed at home theater enthusiasts looking for extremely advanced configurations, but rather at those who value intuitive software and a good quality screen at a competitive price. Buyers should consider that investing in the Roku ecosystem means accepting that part of their content consumption habits will be used to generate ads. This monetization model may intensify following Fox’s acquisition of Roku, but for many, the savings on the initial cost of TV make this more acceptable.
Prices and availability of new Roku televisions
Both televisions, Roku Pro Series OLED TV and Roku Pro Series LX OLED TV, will be sold exclusively through Amazon. The Pro Series OLED can now be purchased starting at US$999 for the 55-inch version. The LX OLED is expected to be launched in October 2026, with a price of US$1,299 for a size that will still be specified by the manufacturer.
