Presley Gerber died at age 27 inside a rehabilitation facility in Los Angeles on September 21, 2026. The Los Angeles County medical examiner confirmed the death through official agency records.
Official records leave cause of death unlisted
Official records list no cause.
A spokesperson for Cindy Crawford and Rande Gerber did not provide immediate comment regarding the loss. The fashion figure had previously spoken publicly about his ongoing struggles with mental health and substance abuse.
Fashion career started during teenage years
The young model entered the fashion industry during his teenage years after gaining widespread public attention as the child of Cindy Crawford and Rande Gerber.
By age 17, Presley Gerber had already walked runway shows for Dolce & Gabbana and Moschino while appearing in global advertising campaigns for Calvin Klein, before his management agency DNA Models announced him as the face of Celine Eau de Californie. His work in high fashion placed him among the most visible young figures in American modeling.
Collaborations alongside family members in luxury campaigns
Presley Gerber frequently attended red carpet events and commercial shoots alongside his younger sister Kaia Gerber. In 2017, luxury wristwatch manufacturer Omega signed Cindy Crawford, Rande Gerber, Kaia Gerber, and Presley Gerber as official brand ambassadors. The joint contract united the entire household under a single promotional campaign.
- Omega selected the four Gerber family members as global ambassadors in 2017
- Pepsi recruited Presley Gerber for a national television commercial in 2018
- Cindy Crawford starred in the original soft drink commercial in 1992
Commercial spot referenced famous soft drink television broadcast
In 2018, Presley Gerber starred in a nationally broadcast Super Bowl commercial for Pepsi that television host Jimmy Fallon narrated.
The commercial production paid homage to the 1992 Super Bowl advertisement that Cindy Crawford filmed for Pepsi. Television networks broadcast the original advertisement 26 years before the updated version aired.