Spotify is preparing the launch of the 2025 Retrospective, known as Wrapped, for the coming days of November or early December, according to the platform’s annual pattern. The tool compiles data on music, podcasts and audiobook reproductions from users around the world, including Brazil. This edition covers the period from January 1st to mid-November, with exclusive access via the mobile app.
Premium and free users will have the same interactive experience, with visual cards for sharing on social networks. The platform has already activated the official page at spotify.com/wrapped, signaling the proximity of the event.
- Update the iOS or Android app to receive immediate notifications.
- Log in to your account to automatically generate custom reports.
- Check banners on the home screen when opening Spotify.
Algorithm behind data compilation
The Spotify system processes audio minutes consumed in sessions connected to each account. Plays only count if they last at least 30 seconds, excluding private modes.
This metric guarantees accuracy in the final statistics. Mobile and desktop devices contribute to the total, but access to the Retrospective is only on cell phones.
Global artists who dominated 2024
Taylor Swift led the world in streaming last year, with more than 26 billion streams on albums like “The Tortured Poets Department.” The Weeknd and Bad Bunny followed on the list, reflecting gender diversity.
Drake and Billie Eilish completed the top 5, driven by hits like “Beautiful Things” by Benson Boone, which had millions of plays.
Music preferences in Brazil in 2024
Henrique & Juliano topped the local charts with live shows and country tracks. MC Ryan SP and Ana Castela gained prominence in regional playlists.
- “The Box Medley Funk 2” registered a high volume of urban streams.
- Albums like “To Be (Ao Vivo Em Brasília)” marked the year.
Songs that resonated most in 2024
Sabrina Carpenter’s “Espresso” reached number one globally, with streams exceeding 1.5 billion. “BIRDS OF A FEATHER” by Billie Eilish and “Gata Only” by FloyyMenor and Cris Mj remained favorites.
In Brazil, “Barulho Do Foguete – Ao Vivo” by Zé Neto & Cristiano led, adding engagement at parties and radio stations. “MTG Quem Não Quer Sou Eu” by DJ Topo and collaborators highlighted the funk.
These tracks influenced trends, with albums like Sabrina Carpenter’s “Short n’ Sweet” recording chart peaks. Spotify used aggregated data to create themed playlists based on these hits, available to all profiles.
Albums that defined annual playlists
The year 2024 saw Billie Eilish’s “Hit Me Hard and Soft” as one of the most streamed songs worldwide, with tracks that mixed pop and electronica across more than 2 billion total streams. Karol G’s “Mañana SER Bonito” brought Latin rhythms to the top, while Ariana Grande’s “Eternal Sunshine” drew listeners in with introspective ballads.
In the Brazilian context, “O Céu Explica Tudo (Ao Vivo)” by Henrique & Juliano exceeded expectations in recorded shows, achieving reproductions that reinforced the university country music. “Escolhas, Vol. 2 (Ao Vivo)” by Zé Neto & Cristiano and “Escândalo Íntimo” by Luísa Sonza diversified the scene, with the latter incorporating pop and R&B elements into albums that added millions of additions to personal libraries.
These releases not only boosted individual artists, but also shapedSpotify’s algorithmic recommendations, prioritizing tracks with high retention time. Annual rankings are based on global and local metrics, helping to predict trends for 2025.
Browser access and technical limitations
Users try to view the Retrospective on computers, but Spotify restricts the experience to mobile devices to optimize interactivity. The solution involves scanning QR codes on the official website, which redirect to the app.
This restriction aims at greater tactile engagement, with touches on slides and playlists. Recent updates to the app make it easy to download directly.
Preparing for imminent launch
The platform encourages artists to submit personalized clips by November 14th for inclusion in fan reports. Updated profiles with photos and show dates increase visibility during the period.
Push notifications will alert you about availability, prioritizing active accounts. Automatically generated playlists will let you relive the year in audio.
