Suzane von Richthofen reactivates flip-flops store in Bragança Paulista and gains 126 thousand followers after Tremembé series
Suzane von Richthofen, 42 years old, reactivated the profile of her micro-company Su Entre Linhas on Instagram this week, in Bragança Paulista, in the interior of São Paulo. The former inmate, who served time at the Tremembé Women’s Penitentiary for involvement in the murder of her parents in 2002, now promotes personalized slippers with stones and rhinestones, with prices starting at R$150 per pair. The initiative comes shortly after the launch of the series Tremembé, on Prime Video, which portrays his prison trajectory and boosted public interest in the case.
The profile, created in 2023 when she switched to the open regime, was inactive for months, but registered rapid growth in followers, surpassing 126 thousand in a few days. Products such as backpacks and toiletry bags are also included in the catalogue, all made by hand. The reactivation coincides with Suzane’s birthday, celebrated on November 3rd.
The von Richthofen family currently resides in Bragança Paulista, where she lives with her husband, doctor Felipe Zecchini Muniz, and their son, born in January 2024. Previously, their residence was in Angatuba, another city in São Paulo.
Featured Product Details
The personalized slippers stand out for their manual finishing, with different color options and appliqués such as stones and rhinestones. Each pair costs R$150 to R$180, including shipping nationwide, and comes packaged in a pink box with a brand label.
- Models include floral and geometric designs, tailored to custom orders.
- Other items, such as bracelets and placemats, complement the crafts line.
- Production takes place in the local studio, with curation assisted by contacts formed in prison.
Suzane runs the business alone, responding to messages via WhatsApp for customizations. The focus on affordable items aims to attract urban customers interested in unique pieces.
Development history since 2023
Su Entre Linhas emerged in 2023, shortly after the progression to an open regime, as a way of generating income. Initially, the profile attracted high volume orders, leading to temporary pauses for order management.
In June 2024, there was a brief resumption, but inactivity returned in December. The business is based on technicalthose learned during the sentence, such as sewing and manual decoration.
Suzane, who is studying Law, balances her studies with the daily production of up to 10 pairs of flip-flops. The studio in Bragança Paulista occupies residential space, facilitating family logistics.
Online sales represent 100% of revenue, with deliveries via post office to avoid travel.
Reactions divided between support and questions
Users on social media praise the design of the slippers, highlighting the artisanal quality in positive comments. Some express support for the professional reintegration of former inmates, citing the enterprise as an example of overcoming.
Criticism arises regarding the use of the notoriety of the family case to promote sales, with ironic mentions of elements of the crime in posts. Others question the high price for basic items like customized Havaianas.
The profile records mixed interactions, with likes on product photos contrasting with debates in threads. Suzane responds to compliments, but ignores direct controversies.
Context of the series that reignited interest
The Tremembé series, released in November 2025 on Prime Video, recounts everyday life in Tremembé prison, including Suzane’s coexistence with other notorious convicts. Played by Marina Ruy Barbosa, the character focuses on episodes about adaptation and internal relationships.
The production, based on journalistic books, generated spikes in audience and online searchesby the name of Suzane. Episodes show routines like craft workshops, similar to her current business.
The success of the series increased traffic to the store’s profile by 200%, according to public Instagram metrics. Others portrayed, such as Elize Matsunaga, also saw mentions grow.
The narrative avoids moral judgments, focusing on documented prison facts, which stimulates discussions about the prison system.
Legal aspects and current routine
Since 2023, Suzane has served a semi-open sentence, with monthly monitoring by the Judiciary. The regime allows external work, classifying the studio as a legal activity. She passed the initial competition exams for the São Paulo Court of Justice in 2024, but did not advance.
The wedding with Felipe Muniz took place in 2023, and the couple shares domestic tasks with their young son. Law studies continue at night, after production hours.
- Original conviction: 39 years and 6 months for double homicide.
- Progressions: semi-open in 2023; open scheduled for 2030.
- Obligations: court appearances and prohibition of contact with victims.
The routine includes local deliveries in Bragança Paulista, where the family integrates into the community without fanfare.
