Black Friday 2025 officially takes place this Friday, November 28th, with thousands of online and physical stores participating in the biggest discount season of the year. Grandes networks like Amazon, Magazine Luiza, Americanas, Casas Bahia and Shopee have already announced promotions of up to 80% in categories such as electronics, household appliances, fashion and beauty. The event maintains the hybrid model, with offers both in e-commerce and in high street stores and shopping malls.
The volume of searches for “Black Friday 2025” grew 42% compared to last year, according to data from Google Trends recorded until November 25th. Consumidores must pay attention to price and security strategies to take advantage without loss.
Real Deals vs Discount Makeup
Many stores inflate prices weeks in advance to simulate bigger discounts on the date. Procon-SP monitored 12 thousand products in 2024 and found that 31% of “promotions” had values equal to or higher than those practiced in October.
- Use price history sites like Zoom, Buscapé and JáCotei to check the real evolution of the value
- Compare the price in at least three different stores before finalizing the purchase
- Be wary of drops of more than 70% on premium products without clear justification
Trusted sites and security seals
Consolidated platforms tend to offer more consumer protection. Entre the most recommended are Amazon, Mercado Livre (with filter “Market Full”), Magazine Luiza, Casas Bahia, Americanas,
All of these companies have an SSL certificate (green padlock on the browser) and participate in the Consumidor.gov.br program. Reclame Aqui records grades above 7.5 for most of them in the last year.
Essential care with data and payment
Phishing scams increase 180% in the week of Black Friday, according to Kaspersky. Criminosos create fake stores with a domain similar to the original.
- Never click on links received via WhatsApp or email without checking the full address
- Prefer payment via Pix on a verified account or virtual card with a low limit
- Enable two-step authentication on all e-commerce accounts
- Avoid public Wi-Fi networks for purchases
Strategies to save more
Planning purchases increases average savings by 28%, according to research by CNDL/SPC Brasil.
The best times to find stock are usually midnight on Friday and Sunday night, when many stores run “reruns” of offers. Cupons extras appear in official brand newsletters and social networks.
Products with a greater chance of a real discount
Flagship cell phones from the previous year, 4K TVs 55” or more, mid-range gaming notebooks and white goods lead the list of consistent reductions.
Purchases in installments and zero interest
Most stores offer interest-free installments in up to 12 installments. Verifique the total effective cost (CET) before choosing many installments, as some promotions hide fees at the end.
Black Friday 2025 promises to generate around R$7.1 billion in Brazilian e-commerce alone in four days, according to projections from Neotrust. Quem following safety and price comparison guidelines can take advantage of real discounts without falling into common traps.
