Black Friday 2025 takes place this Friday, November 28th, with a staggered start in several countries. Online promotions from major retailers have been active since midnight in local time zones. The main objective remains to offer significant discounts before Natal.
Digital security experts reinforce the importance of paying extra attention to avoid common scams during this period. Milhões of consumers access websites simultaneously, which increases the action of fraudsters.
- Main platforms release offers at midnight local time
- Physical stores open between 5am and 8am in most countries
- Promotions remain active until midnight on Friday or throughout the weekend
Start times around the world
Nova Zelândia and Austrália open promotions first, at 0am on the 28th local time. Países Asians like Japão and Coreia of Sul follow soon after.
In Europa, Reino Unido starts at 0:00 GMT, while Portugal and countries in Europa Ocidental start at 0:00 in the local time zone. Most European online stores hold offers until Sunday.
On Estados Unidos and Canadá, online sales begin at midnight Eastern (ET), which is 2am Brasília time. Lojas stores generally open at 5am or 6am local time.
The Brasil enters the Black Friday at 0:00 in the Brasília time, with most major chains releasing discounts exactly at midnight.
Main scams identified in 2025
Criminals create fake websites that imitate well-known stores. Essas pages use a domain similar to the official one and offer unrealistic discounts.
Another common method involves social media ads that link to malicious links. The consumer enters personal and card data in an unsecured environment.
Emails and WhatsApp messages with urgent promotions also grew during the period. Muitos contain files or links that install information stealing programs.
How to identify trustworthy sites
Check that the address starts with https and has the security padlock. Domínios ending in .br or .com.br are usually safer for national purchases.
Check the company’s CNPJ in the footer of the website and confirm on the Receita Federal portal. Real Lojas display service number and physical address.
Prefer to pay with a virtual card or bank slip when possible. Essas ways limit the amount exposed in case of fraud.
Practical tips for safe shopping
Compare prices on comparison sites before finalizing your purchase. Descontos above 70% on high-value products deserves extra attention.
Avoid clicking on links received by email or message. Acesse the official website by typing the address directly into the browser.
Enable two-step authentication on your card and email accounts. Essa measure makes misuse even if data is captured.
Keep receipts and prints of advertised offers. Esses records serve as proof in case of problems with delivery or product.
Extra care in the mobile environment
Fake apps from well-known stores appear in app stores during Black Friday. Baixe only from official sources and check recent reviews.
Public Wi-Fi networks should be avoided for purchases. Criminosos create fake points with names similar to shopping malls to capture data.
Most banks offer free virtual cards for online purchases. Essa option expires after use or allows specific limit for the Black Friday.
The Black Friday 2025 promotions continue until the weekend in several countries. The volume of offers should exceed that recorded in 2024, according to projections from the main retail chains.
