Black Friday 2025 takes place this Friday, November 28th. Levantamento carried out by the Promobit platform identified that the largest volume of offers appears between 10pm on Thursday (27th) and 1am on Friday (28th). Nesse interval, the average discount recorded in the last four years reached 36%.
The study analyzed data from 2021 to 2024, totaling 480 hours of monitoring. The research considered the number of published promotions and average discount percentage on different days and times. The turnaround period concentrated the largest number of valid offers.
Another favorable time on Friday occurs between 2pm and 5pm. Esses moments record a significant increase in promotions in several categories.
Prime time has the best promotions
The analysis showed that the shift from Thursday to Friday represents the peak of activity in online stores. Nesse interval, retailers publish a large number of offers simultaneously.
The average discount of 36% observed exceeds rates from other periods. The concentration occurs because many promotions go live exactly at midnight.
Categories with specific peak times
Smartphones have the highest volume of offers between 6pm and 7pm on Thursday. The period between 0am and 1am on Friday also records high availability.
Audio and video electronics follow a similar pattern. Promotions increase from 10am on Thursday and remain intense until 1am on Friday.
- Peak at 10pm on Thursday for TVs and speakers
- 0am on Friday records second highest volume
- Headphones follow the same behavior
Household appliances concentrate offers between 7pm and 8pm on Thursday. The time between 0am and 1am on Friday shows a new relevant increase.
Computing and games have different windows
Computer products have maintained high offers since 10am on Thursday. The best moment occurs at 10pm, followed by a break until 1am.
Games register the highest number of promotions exactly at midnight on Thursday. The period between midnight and 1am on Friday maintains a high volume of discounts.
The research highlighted that these windows represent real savings opportunities. The data is based on the history of four previous editions of Black Friday.
Cyber Monday favors electronics
The following Monday, December 1st, features electronics and IT promotions. The volume of offers on this date exceeds Saturday and Sunday records by 34%.
The busiest times are 3pm, 5pm and 8pm. Esses periods usually feature competitive discounts on notebooks, peripherals and components.
Clothes and footwear follow their own standards
Women’s clothing and footwear registered peaks at 2pm and 10pm on Thursday. Friday has good offers especially at 5pm.
Men’s items are most available between 6pm and 7pm on Thursday and Friday. Esses times have a greater variety of discounted brands and sizes.
The platform recommends constant monitoring at these intervals. Muitas promotions last a few minutes due to historically high demand.
