Samsung makes the next Galaxy Unpacked official in Paris focusing on expanding Galaxy AI with new foldables

The South Korean tech giant has officially confirmed the date and location of its next major launch event. Galaxy Unpacked will take place at Paris, at França, on July 10th, at 10 am at Brasília time. The company is expected to present the new generation of its foldable smartphones and reveal all the details about the long-awaited smart ring, the Galaxy Ring.

The invitation and promotional materials highlight the advancement of Galaxy AI, the brand’s artificial intelligence suite, indicating that the new features will be the central pillar of the new features. The company promises to usher in a new phase of mobile AI, integrating it even more deeply into its device ecosystem, which ranges from smartphones to wearables and headphones.

Among the most anticipated products are the Galaxy Z Fold 6 and the Galaxy Z Flip 6. 3.

The strategy behind choosing Paris

The decision to hold the event in Paris is no coincidence. The French capital will host the 2024 Jogos Olímpicos just a few weeks after the Unpacked, and the company is one of the main global sponsors of the sporting event. Essa synergy allows the brand to utilize Jogos’s worldwide visibility to promote its new products on a massive scale, putting them in the hands of athletes and in the spotlight of global media.

The live broadcast will allow consumers and technology enthusiasts around the world to follow the announcements in real time. The presentation will be broadcast through the company’s official internet channels, guaranteeing global and immediate access to information about the new devices and their features, with pre-sales starting shortly after the end of the event.

What to expect from the new foldable smartphones

The Galaxy Z Fold 6 is eagerly awaited with expectations of a thinner and lighter design compared to its predecessor. Rumores from the industry point to a wider external screen, making using the closed device more comfortable and similar to that of a conventional smartphone.

Internally, the device must be equipped with the latest Qualcomm processor, optimized for artificial intelligence tasks, as well as improvements to the camera set and hinge durability.

The Galaxy Z Flip 6, the most compact model with a clamshell design, should receive a significant upgrade in its battery capacity, one of the points that received the most criticism in previous generations.

An improved main camera sensor and new features for the external screen are also expected, which should become even more useful for notifications, widgets and app control without having to open the device.

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Galaxy Ring’s big debut

Billed as the company’s next step into the health and wellness sector, the Galaxy Ring will finally have its official launch. The ring-shaped wearable device is designed to be a more discreet alternative to smartwatches, focusing on continuous monitoring of health metrics. Entre confirmed features include advanced sleep tracking, heart rate measurement, blood oxygen level monitoring and physical activity tracking. The ring will fully integrate with the Samsung Health ecosystem, consolidating data from different devices to give the wearer a holistic view of their fitness and well-being. The promise is a long-lasting battery and a comfortable design for use 24 hours a day, 7 days a week, competing directly with other solutions already established in the smart ring market.

Expanding the connected ecosystem

In addition to smartphones and the ring, the event should serve as a stage for the new Galaxy Watch 7 series. Smart watches should arrive with a new processor, greater energy efficiency and more accurate health sensors, possibly including new monitoring tools.

The line of headphones may also be renewed with the Galaxy Buds 3 and Buds 3

The leading role of Galaxy AI

Artificial intelligence will be the guiding thread of all launches. The company should present an evolved version of Galaxy AI, with features that go beyond simultaneous translation and generative image editing already present in the S24 line.

The new features should focus on more proactive and contextual assistance, with AI learning the individual’s usage patterns to optimize the battery, suggest actions and automate tasks across all devices in the ecosystem in an integrated way.

Global availability

Following the pattern of previous launches, the expectation is that pre-sales of the new products will begin shortly after the end of the Unpacked event, on July 10th. The start of deliveries and the arrival of the devices in physical stores should occur in the following weeks, with a staggered global launch.