Apple has published a support page highlighting privacy concerns in Google browsers and applications. The company recommends that iPhone and Mac users opt for the Safari instead of the Chrome.
The main problem highlighted involves digital fingerprinting. Essa technique combines device characteristics, such as system configuration, installed fonts, and browser version, to create a unique user profile.
Unlike traditional cookies, fingerprinting cannot be easily blocked by the user. Apple states that Safari simplifies system configuration to make individual identification difficult.
Google policy changes
Google had promised to eliminate widespread tracking practices, including fingerprinting. However, the company reversed this decision in 2025, once again allowing the use of this technique on its platforms.
This change makes it easier to target personalized ads. Apple reinforces that Safari blocks known trackers and uses artificial intelligence to prevent advanced monitoring.
The alert extends to other Google applications, such as the search app. Mesmo with Safari as the default, redirects to Google tools can expose personal data.
Main protections offered by Safari
Safari includes specific features to limit tracking. Entre they:
- Blocking Machine Learning-Based Trackers
- Removing unique parameters in URLs during private browsing
- IP address hiding from known trackers
- Default restriction on extensions accessing browsing history
Additionally, the browser does not share location data with search engines. In private browsing, block known trackers more strictly.
The Apple compares directly to the Chrome in a feature table. The Safari scores positive in all protection categories, while the Chrome does not offer the same defenses by default.
Additional advantages of the Apple browser
The Safari features simplified settings to reduce fingerprinting. Mais devices appear identical to trackers, complicating the creation of unique profiles.
Users can check the impact on online tools that test fingerprinting. No Safari, the result shows greater anonymity compared to other browsers.
Other benefits include native page translation and integration with the Apple ecosystem. The browser also preserves battery life by Macs during video streaming.
Extending the alert to other apps
The warning is not limited to Chrome. Aplicativos like Google Docs, Sheets and Slides can activate trackers even on Safari.
Apple recommends avoiding clicking on prompts that redirect to the Google app after searches. Esses redirects facilitate the collection of data linked to the user’s identity.
The company maintains Google as the default search engine on Safari. However, it emphasizes that the use of external tools compromises built-in protections.
Context of the privacy dispute
The recommendation reinforces Apple’s position as a defender of privacy. The focus on advanced locks sets the Safari apart from competitors.
Google has not officially commented on the latest alert. The company maintains billions of users on Chrome globally.
Users prioritizing privacy find Safari an option with active defenses against fingerprinting. The final choice depends on individual sync and resource needs.
Extra privacy features in Safari
The browser offers genuine private browsing mode. Não stores history, searches or form data.
Includes intelligent prevention against cross-site tracking. Usa on-device intelligence to identify and block user profiles.
The privacy report shows trackers blocked in real time. Usuários view how many were blocked on visited sites.
