Cristiano Ronaldo, one of the most recognized athletes in the world, continues to solidify his financial position through extensive sponsorship contracts, which total around 150 million euros annually. The collaboration with Clear Men, which began in 2014, is one of the pillars of this income structure, standing out for its longevity and global reach.
The partnership extends to the co-creation of products, such as the “Legend by CR7” line, which capitalizes on the player’s image. Este endorsement not only boosts the shampoo brand’s sales, but also reinforces the athlete’s personal fortune, which exceeds 1.2 billion dollars in 2025.
Unilever, owner of Clear Men, invests significantly in the association with Ronaldo, with campaigns that reach millions of consumers in different markets. The strategy exploits the player’s intense training routine to promote the effectiveness of products in deep cleaning and combating dandruff.
The profitable alliance with Clear Men
The collaboration between Cristiano Ronaldo and Clear Men began in 2014, establishing one of the longest-running and most lucrative sponsorship deals in the sports world. Although the exact values of the multimillion-dollar contracts are not fully disclosed, the partnership is known for its significant contribution to the player’s annual earnings, which are based on image rights and include bonuses for sales performance and brand exposure. The co-creation of the “Legend by CR7” line is a clear example of how the brand integrates the athlete’s persona directly into its products, seeking an authentic connection with the male audience seeking high performance and personal care.
The marketing strategy and global reach
Unilever has directed large investments to capitalize on the image of Cristiano Ronaldo. In markets like Brasil, player campaigns were implemented with considerable budgets, aiming to strengthen the brand’s presence and engage the local consumer. The marketing strategy included bold actions, positioning Clear Men in direct competition with other major brands in the segment.
Even with the eventual exchange of ambassadors in specific markets, Cristiano Ronaldo maintains its status as a global reference for Clear Men in 2025. Essa global visibility drives sales in pharmacies and supermarkets, where consumers look for products endorsed by credible figures.
The values behind success
Cristiano Ronaldo annually earns around 150 million euros in sponsorships and image rights alone, coming from a diverse portfolio of brands. Clear Men contributes a substantial portion of this amount, estimated at millions of euros per season, consolidating itself as one of the most valuable partners in its list of endorsements. Contracts are structured to include bonuses for sales targets and broad media exposure.
In addition to Clear Men, the player maintains agreements with other giants, such as Nike, which represents around 20 million euros per year in his income. The athlete’s total fortune, driven by salaries and sponsorships, surpassed the $1.2 billion mark in 2025, reflecting the power of his personal brand.
Ronaldo’s visibility on digital platforms, with over 1 billion combined followers, provides an invaluable return for Unilever. Essa’s massive presence ensures that Clear Men’s campaigns reach an unprecedented global audience, transforming engagement into brand value and sales.
Innovation in products from the Legend by CR7 line
The Clear Men Legend by CR7 line was developed with the direct participation of Cristiano Ronaldo, who tested the products during his rigorous training regimes. The shampoo is formulated to remove sebum in just 30 seconds, a feature that the player himself attests to. The exclusive aquatic fragrance promises to last up to eight hours, providing a feeling of prolonged freshness.
The line’s formulas are designed to effectively combat dandruff, itching and excessive oiliness on the scalp. Ingredientes and activated charcoal act to purify, while menthol offers an invigorating freshness, ideal for post-workout.
The technology present in these products aims to protect the scalp’s natural skin barrier, making them suitable for daily use on all hair types. Packaging often highlights the image of Ronaldo in limited editions, making them desirable items for consumers.
The strength of the brand in the Brazilian market
Clear Men has maintained its leading position in the anti-dandruff shampoo segment in the Brasil for consecutive years. Marketing campaigns in the country often exploit the national passion for football, using the figure of Cristiano Ronaldo to create an emotional connection with the male audience. Product prices vary, with online promotions ranging from R$19 to R$27, making them accessible to a wide range of consumers.
The brand offers several versions, including 2-in-1 products with integrated conditioner, which simplify the care routine. Muitos consumers report a noticeable reduction in dandruff after a few weeks of regular use, which contributes to brand loyalty.
The availability of products is vast, with a presence in large e-commerce networks such as Amazon and in several pharmacies throughout the country. Essa distribution capillarity is essential to the continued success of Clear Men.
Expansion of income and investments of Ronaldo
Cristiano Ronaldo’s salary at Al-Nassr, after his contract renewal, reaches the impressive mark of 200 million euros per year, consolidating him as one of the highest paid athletes in the world. Paralelamente, sponsorships, with Clear Men being a long-standing and significant partner, add around 150 million extra euros to these earnings. The CR7 brand alone is valued at 850 million euros in 2025, demonstrating the power of its name and image.
In addition to direct income from football and sponsorships, Ronaldo has actively invested in several ventures. Ele owns a chain of hotels and gyms, the “CR7 Gyms”, which directly benefit from the strength of his image and the endorsements he accumulates.
The association with Clear Men, which has lasted for more than a decade, is a testament to the mutual trust and continued success of the partnership. Essa longevity is a crucial factor for the stability and growth of Ronaldo’s financial empire.
The direct impact on sales of Unilever
Unilever has seen a substantial increase in its sales, reaching peaks of up to 20% in periods of intensive campaigns with Cristiano Ronaldo. The presence of the player’s image on product packaging is a strong attraction for consumers, who associate the brand with the athlete’s quality and lifestyle. Recurring promotions help maintain price competitiveness in the market.
The partnership between Cristiano Ronaldo and Clear Men remains active and robust in 2025, with no signs of global ambassador replacement. Clear Men’s marketing strategy continues to utilize the figure of Ronaldo to strengthen its market position and compete effectively with rival brands such as Head & Shoulders.
This successful association not only boosts sales for Unilever, but also guarantees Ronaldo million euros annually through image royalties and endorsement contracts, solidifying a beneficial relationship for both parties.
