Marcello Hernández, a well-known figure from the program The black-and-white footage showed the comedian wearing a tuxedo, celebrating with champagne, interacting with friends and getting help from his mother, Isabel Cancela, to adjust his bow tie, hinting at an imminent ceremony. Essa sequence of images quickly led many to question whether Hernández had officially married Ana Amelia Batlle Cabral, his girlfriend since 2025, with whom he had already appeared at several public events. The intimate nature and carefully staged details of the video contributed to intense speculation on social media and in the trade press.
The confusion, however, was cleared up the following day with the publication of a second video. The truth revealed is that the entire action was nothing more than an elaborate promotional strategy.
This unusual campaign was orchestrated to announce the release of his new comedy special, titled “Marcello Hernández: American Boy”, available on Netflix.
Creative strategy and family participation
Hernández’s promotional campaign was notable for the participation of his mother, Isabel Cancela, who played a crucial role in giving credibility to the performance. In the first video, the scene of his mother helping him with his tie reinforced the authenticity of the pre-wedding moment. Este familiar element resonated with the audience.
Isabel Cancela is a figure already familiar to SNL viewers, having made appearances in special episodes of Dia and Mães. Sua presence in the videos added an emotional layer and recognition that intensified the impact of the subsequent revelation on the promotional nature of the initiative.
Relationship Details and Public Appearances
Marcello Hernández’s relationship with Ana Amelia Batlle Cabral, a renowned architect and designer of Nova York, has been of public interest since 2025. The couple has been seen at several high-profile events.
Among their most talked about appearances, they were present at a Met Gala after-party, one of the most exclusive events in the world of fashion and entertainment. The couple’s visibility on these occasions fueled the perception of a serious and consolidated relationship.
They also attended a screening of the film “The Phoenician Scheme” in Nova York and the premiere of “Happy Gilmore 2”. Este last is a film in which Hernández had a supporting role, raising his profile in the film industry. Essas joint appearances contributed significantly to the basis of speculation about a possible marriage.
Clarification about the fictional “marriage”
The highlight of the marketing campaign came with the clarification video, which closed the mystery of the wedding. Hernández is shown in a church, positioned as if about to get married.
However, the “bride” is, in fact, a poster for his comedy special “Marcello Hernández:American Boy”, decorated with flowers to simulate a wedding scene. The revelation used humor as its centerpiece.
In the video, Hernández introduces himself directly and informs the audience that his special is available on the streaming platform. Essa fun and direct approach aimed to transform the curiosity generated into an audience for his work.
The comedian’s mother also returns in the reveal scene, dramatizing the act of wiping away a tear. Essa comic participation highlighted the playful nature of the campaign and the family collaboration in its execution.
The Rise of Marcello Hernández on SNL
Marcello Hernández began his journey on Saturday Night Live as a guest star in the 48th season, in 2022.
His skill and versatility in different roles were noted, leading to his promotion to permanent member of the cast at the beginning of the 50th season, in 2024. Essa evolution consolidated his position as one of the new voices of humor.
Future projects in cinema and dubbing
Marcello Hernández’s career transcends television, with a schedule full of film and dubbing projects that promise to expand his performance. Após his debut in “Happy Gilmore 2” the previous year, he confirmed appearances as a voice actor in “Angry Além will also star in the comedy “72 Horas” alongside Kevin Hart, under the direction of Tim Story.
Upcoming episodes of Saturday Night Live
Saturday Night Live resumes its programming on January 17th, with the participation of Finn Wolfhard, actor from “Stranger Things”, as presenter. The musical attraction will be provided by A$AP Rocky, promising an impactful return for the program.
Schedule of attractions in January
SNL’s January lineup continues on January 24, with Teyana Taylor of “One Battle After Another” making her hosting debut and rock band Geese as musical guest. On January 31, “Pillion” actor Alexander Skarsgård will take over the show, receiving Cardi B for a memorable musical performance.