Meta’s artificial intelligence on WhatsApp: learn how to activate and use the tool’s new features
Meta has begun the gradual release of its artificial intelligence integrated directly into WhatsApp for users on Brasil. The new functionality, called Meta AI, works as an advanced virtual assistant that can be accessed in individual or group conversations, promising to transform the way people interact with the most popular messaging app in the country. The tool is capable of answering complex questions in natural language, generating images from text commands, assisting in planning everyday tasks and even creating interactive questionnaires, all without having to leave the application. The implementation takes place after a period of adjustments and negotiations on privacy policies, ensuring that user data is treated transparently.
The assistant is designed to be intuitive, allowing users to make requests as if they were talking to another person. From Desde asking for restaurant recommendations in a given location to getting ideas for a travel itinerary, the AI uses the vast knowledge of its language model to provide contextual and useful answers in real time.
The arrival of the tool on the Brazilian market represents a significant step by Meta in popularizing the use of artificial intelligence on mass communication platforms. Direct integration with WhatsApp eliminates barriers and makes the technology accessible to millions of people who use the application daily for personal and professional purposes.
Meta AI core features
Artificial intelligence offers a diverse range of resources. One of the most prominent functions is that of a personal assistant, capable of providing quick information on practically any subject, from the weather forecast to a film synopsis.
On the same topic: Learn how to hide Meta AI on WhatsApp and restrict the use of personal data in the app
Another notable capability is visual content creation. Utilizando the “imagine” command, followed by a detailed description, users can ask the AI to generate a unique image. Created images come with a watermark to indicate their artificial origin.
For students and educators, the tool can create multiple-choice tests on different topics, facilitating preparation for tests or the creation of dynamic activities. AI can also help with more specific tasks, such as suggesting a menu for the week or planning to grow a home garden based on the local climate.
Learn more: Step by step to remove Meta AI from WhatsApp and protect your data
Interaction is not limited to private conversations. In groups, simply mention “@MetaAI” and the assistant will join the conversation, answering questions that can be seen by all members, becoming a collaborative tool for planning and entertainment.
How to activate and start using the tool
The process to start using Meta AI is simple and straightforward. The first fundamental step is to ensure that the WhatsApp app is updated to the latest version available in your smartphone’s app store, be it Android or iOS.
After the update, a new icon representing the Meta AI, usually a blue and purple circle, should appear on the main chat screen, next to the button to start a new conversation. Clicar on this icon will open a direct chat with the artificial intelligence.
From then on, the interaction is entirely based on natural language. Não there is a need to learn complex commands; Just type your questions and requests in the message field. Para use it in a group, type “@” and select “Meta AI” from the contact list to ask a question visible to everyone.
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Generating images with the imagine command
The ability to create images through text commands is one of Meta AI’s most innovative and popular features on WhatsApp. By starting a request with the word “imagine”, users can describe any scene, object or concept for artificial intelligence to translate into a visual representation. The quality and precision of the generated image directly depend on the richness of details provided in the command. For example, instead of asking for “a dog,” a user might request “imagine a golden retriever puppy, with shiny golden fur, sitting on a green lawn in the afternoon sunlight.” Essa specificity helps AI create a result that is much more in line with expectation. The tool opens up a vast field for creativity, allowing the creation of personalized avatars, illustrations for projects, memes or simply the visualization of abstract ideas. Todas images are marked to make it clear that they were produced by AI, a transparency measure adopted by Meta.
Meta AI interaction in group conversations
Group functionality allows artificial intelligence to act as an active participant in conversations. When mentioned with “@MetaAI”, it can resolve common questions, quickly search for information, help decide a place to meet, or even suggest games and activities for members, optimizing communication and collaboration.
Privacy and processing of user data
The issue of privacy was a central issue before the launch of Meta AI on Brasil. Meta needed to dialogue with Autoridade Nacional of Proteção of Dados (ANPD) to align its practices with local legislation. The company clarified that personal conversations with friends and family remain protected with end-to-end encryption and are not used to train its AI models.
However, direct interactions with Meta AI are processed by the company’s servers to generate responses. Meta informs users about the use of public data for general AI training and offers a form that allows them to request refusal to use their information in this process, ensuring a level of control and transparency over how their data is handled by the platform.
Soft launch and availability
Meta has opted for a gradual rollout strategy for the new functionality in Brasil. Isso means that not all users receive access to the Meta AI simultaneously. Essa approach allows the company to monitor server performance and collect feedback to make adjustments before a mass release.
Therefore, if the AI icon is not yet visible in your application, the recommendation is to keep WhatsApp updated and wait. The expectation is that, in the coming weeks, the tool will be available to the entire user base in the country, following the company’s implementation schedule.
Learn more: Discover how to control Meta AI on WhatsApp and limit your data usage
Future of AI and integration with other networks
Meta AI is constantly developing, with plans to expand its capabilities. The company has already signaled that future updates may include even greater customization, such as creating more realistic avatars and generating other types of content, such as short videos and audios.
Furthermore, Meta’s vision is to create an integrated ecosystem. The same artificial intelligence is already present or being implemented on other company platforms, such as Facebook Messenger and Instagram, allowing for a more cohesive and transferable user experience between different applications.
