Asus has officially denied rumors pointing to the discontinuation of the GeForce RTX 5070 Ti graphics card. In a recent statement, the Taiwanese manufacturer attributed the instability in stocks to a global crisis in the supply of memory chips, a problem that affects the entire hardware industry.
The controversy gained strength after preliminary information, supposedly leaked during CES 2026, indicated that the model would be classified as “end-of-life”. The speculation generated uncertainty among consumers and retailers, who were already reporting difficulties in purchasing new GPU units.
Nvidia, developer of the Blackwell architecture, also spoke out to reinforce the position of its partners. The company confirmed that all GeForce RTX 50 series models, including the 5070 Ti and the 16 GB 5060 Ti, remain in active production, ensuring that it is working to normalize global distribution.
The origin of market speculation
The first reports about the supposed end of the RTX 5070 Ti emerged in mid-January 2026, originating from informal conversations with industry representatives at sector events. Fontes anonymous people linked to the distribution chain stated that Asus was planning to stop manufacturing the model to focus on other variants of the Blackwell line, which generated a wave of news and debates in specialized forums.
The situation was worsened by reports from several international resellers, who confirmed the difficulty in maintaining stocks of the card. Essa momentary shortages were interpreted by many as a sign that production was being shut down, further fueling speculation. Nvidia acted quickly to contain the misinformation, issuing a note that guaranteed the continuity of all its announced SKUs (Stock Keeping Units).
Official positioning of Asus and partners
In its official statement, Asus clarified that there are no plans to stop selling the GeForce RTX 5070 Ti and RTX 5060 Ti models with 16 GB of VRAM. The company was transparent in admitting supply fluctuations, but attributed the cause directly to limitations in the memory production chain, an essential component for modern GPUs.
Following the example of Asus, other important manufacturers, such as MSI, also went public to confirm the continuity of offering these products. The joint positioning of the brands helped to reassure the market, highlighting that the challenge is a sectoral one and not a strategic decision to discontinue specific plates.
The Taiwanese company took advantage of the statement to reinforce its long-term commitment to the GeForce line and the partnership with Nvidia. Internal Medidas are already being implemented to optimize logistics and stabilize stock replenishment in the main markets over the next few months, aiming to meet high consumer demand.
The GDDR7 memory bottleneck
The difficulty in supplying GDDR7 memory is the main factor behind the instability in the production of medium and high performance video cards. Este state-of-the-art component is crucial to the operation of the new Blackwell architecture, but its manufacturing faces unprecedented demand.
Much of this demand comes from the artificial intelligence sector, which consumes enormous volumes of high-performance memory to train language models and other AI applications. Essa Competition for resources limits the number of chips available for the gaming market.
As a result, GPU manufacturers are forced to prioritize production. Modelos top of the line, such as the RTX 5090 and RTX 5080, which have higher profit margins, end up receiving a larger share of the available components.
This resource allocation strategy ends up directly impacting the availability of mid-range cards, such as the RTX 5070 Ti, which are produced in larger volumes and depend on a constant flow of components to serve the gaming public.
Technical details of the Blackwell architecture
The GeForce RTX 5070 Ti, built with the GB203 chip of the Blackwell architecture, represents a significant leap compared to the previous generation. The model is designed to deliver robust gaming performance at 1440p resolution, with full support for the latest Ray Tracing and DLSS 4 technologies.
The 16 GB RTX 5060 Ti is positioned as an excellent cost-benefit option, offering enough VRAM for high-resolution textures and longevity for future releases. Ambas cards are central pieces in Nvidia’s strategy for the intermediate segment, which represents the majority of the gamer market.
Nvidia’s strategy for the crisis
Nvidia sees memory shortages as a temporary challenge and inherent to a cycle of great technological innovation. The company has invested heavily to diversify its memory suppliers and expand global production capacity in partnership with leading semiconductor manufacturers. The company understands that supply chain normalization is vital to the success of the RTX 50 series, which has brought important advances in energy efficiency and AI processing. The current strategy consists of careful management of chip allocation, seeking to balance the explosive demand from the AI sector with the needs of the gaming market, which is the basis of its GeForce brand. Representantes of
Availability from other manufacturers
While Asus deals with fluctuations, other brands partnering with Nvidia continue with their launch schedules. PNY, for example, confirmed that new batches of the RTX 5070 Ti are scheduled to hit retail in February 2026, including more compact designs, ideal for small systems.
Large retail chains, such as Best Buy and Amazon, have already started listing units for pre-sale, signaling that supply, although limited, is gradually being resumed. The situation is expected to normalize in the second quarter of the year, as GDDR7 memory production adjusts to global demand.
Scenario for the end consumer
For players waiting for stocks to stabilize, the scenario requires patience. The RTX 50 series, with its advancements in fifth-gen DLSS 4 and Ray Tracing, remains one of the most anticipated releases, and high initial demand puts further pressure on the supply chain. Resolving memory bottlenecks will determine the pace of adoption of the new generation of GPUs in the mass market.
