Apple plans a visual and technological reset for its line of smartphones with the launch of the iPhone 18
The most impactful changes include the replacement of the Dynamic Island cutout with a front camera integrated under the screen and the introduction of a partially translucent design. Essas visual transformations will be accompanied by substantial improvements to the rear camera system, processing power with a new chip and battery efficiency.
Despite the innovations, the company will maintain the established screen sizes, with 6.3 inches for the Pro model and 6.9 inches for the Pro Max version. The rear camera module, although internally updated, must preserve the visual identity of the previous generation, ensuring continuity of the line’s design.
On the same topic: Details of the iPhone 18 Pro, release date and camera, emerge in leak
A design that honors the legacy of Apple
The new visual language of the iPhone 18 The main new feature will be a transparent glass section on the back of the device, positioned over the MagSafe charging ring, which will allow you to view internal components, such as the wireless charging coil and other circuits. Essa approach not only creates a distinctive aesthetic effect, but is also seen by analysts as a strategic maneuver to reinforce the products’ premium identity, strengthening the emotional connection with loyal consumers while differentiating itself from the competition with a touch of technical nostalgia.
The technology that hides the front camera
One of the most anticipated transformations for the Pro line is the complete elimination of the Dynamic Island cutout, which was introduced on the iPhone 14 Pro.
The solution under development positions the Face ID’s selfie camera and sensors directly under the display, making them practically imperceptible during normal use of the device.
This implementation will result in an approximate 5% increase in usable viewing area, providing a more immersive experience for video consumption, gaming and general browsing on the operating system.
The development of the new OLED panels is the result of a partnership with Samsung Display, which will provide screens with 120 Hz ProMotion technology, ensuring fluid animations and scrolling. The technical challenge lies in making the panel transparent enough to allow light to pass through without distorting the captured image, a quality standard that Apple needs to guarantee before implementing the change.
Advances in the rear photography system
The iPhone 18 Pro’s camera array will receive a significant upgrade, led by the inclusion of a main sensor with variable aperture. Essa technology will allow users to manually adjust the lens aperture between f/1.4 and f/2.0, offering unprecedented control over light input and depth of field, ideal for both low-light scenarios and landscape photography.
More on this story: IPhone 18 Pro gains cameras with biggest generational leap in years, reports show
Additionally, the telephoto module is expected to support a resolution of 48 MP with 5x optical zoom, while the ultra-wide lens will feature an improved stabilization system. The ability to record 8K video at 60 frames per second is also among the possibilities, driven by the new processor.
The new A20 Pro processing engine
The heart of the new features will be the A20 Pro chip, manufactured using a 2-nanometer process that promises a significant leap in performance and energy efficiency. The greater density of transistors will allow the processor to perform artificial intelligence and machine learning tasks at greater speed, which is essential for optimizing functions such as cinema mode, computational photography and future system integrations.
Learn more: IPhone 18 Pro gains translucent chassis and 5200 mAh battery in aesthetic redesign
Structural and autonomy improvements
The longevity and durability of the iPhone 18 Pro Max will be enhanced by the use of a battery with a stainless steel casing, replacing the aluminum in current models.
This structural change not only increases the component’s strength by approximately 20%, but also optimizes heat dissipation by approximately 15%, allowing the device to operate at high performance for longer periods.
The battery capacity should also be increased, reaching 4,800 mAh in the Pro Max model, which would translate into up to 30 hours of combined use. A new 5G modem, developed by Apple itself, will contribute to more efficient energy consumption.
Learn more: Apple develops iPhone 18 Pro with translucent back and front lens hidden under the display
Changes to the Apple release schedule
From 2026 onwards, Apple must adopt a new launch strategy for its line of iPhones. The iPhone 18 models Pro and
The strategy of dividing launches also creates an exclusive market window for the most affordable models, preventing them from being overshadowed by the innovations of the Pro models. Isso can help balance demand throughout the year and better manage supply chains, ensuring that each product segment receives due attention from both the company and consumers.
Market expectations and positioning
With these innovations, Apple seeks to consolidate the iPhone’s position as a cutting-edge product, distancing itself from competitors that are already exploring technologies such as under-screen cameras, but without the same level of software and hardware integration. The nostalgic appeal of the translucent design is an attempt to captivate the brand’s older and more loyal user base.
The expectation is that the price of the Pro models will follow new technologies, possibly registering an increase in relation to previous generations. The focus will remain on the premium segment, aimed at consumers looking for maximum performance, camera quality and design innovations in a smartphone.