New Toyota Yaris Cross hybrid arrives in Brazil with prices starting at R$ 161 thousand in 4 versions

Toyota has officially confirmed the launch of its new compact SUV, the Yaris Cross, on the national market. The model, produced at the Sorocaba (SP) factory, arrives to intensify the competition in the most competitive segment in the country, bringing as its main differentiator the offer of a flex hybrid engine, a novelty for the category of compact sports utility vehicles manufactured in the Brasil.
The vehicle will be positioned between the Yaris Hatch and the Corolla Cross, filling a strategic gap in the Japanese brand’s portfolio. The automaker’s expectation is to attract consumers looking for an urban SUV with modern design, onboard technology and, mainly, the efficiency and sustainability provided by the hybrid system, already established in other Toyota models.
Pre-sales of the Yaris Cross have already started across the brand’s entire dealership network in the country. The model represents a significant investment by Toyota in the Brasil, reinforcing the company’s commitment to electrification and local production to meet the growing demand for more economical vehicles with lower polluting emissions.
Release versions and values
To meet different consumer profiles, Toyota structured the Yaris Cross line into four distinct versions, combining two engine options and two finishing levels. The entry-level configuration is the XRE, equipped with a 1.5 flex engine, which has a suggested starting price of R$161,390. Esta version seeks to attract customers who want an SUV with the design and technology of the new model, but with a more affordable purchase price.
The first option with the hybrid system is the XRE Hybrid, which starts at R$172,390, positioning itself as the most affordable hybrid SUV in the Brasil. Esta configuration is strategic to popularize the brand’s electrification technology in the highest volume segment of the national automotive market.
For those looking for a more complete package of equipment and superior finishing, the Toyota offers the XRX 1.5 flex version, priced at R$178,990. Ela adds comfort and technology items that differentiate it from entry-level configurations, maintaining the conventional engine.
The top of the line is the Yaris Cross XRX Hybrid, which combines the electric engine with the combustion engine and the maximum equipment package, including a panoramic sunroof and other exclusive features. The price of this complete version is R$ 189,990, focusing on the customer who does not give up technology, efficiency and sophistication.
Hybrid and flex engine details
The major technological highlight of the Toyota Yaris Cross is its fifth-generation flex hybrid system, which combines a 1.5 three-cylinder combustion engine with two electric motors, delivering a combined power of 114 horsepower. Este set was designed to optimize fuel consumption and drastically reduce pollutant emissions, allowing the SUV to run in 100% electric mode in low-speed situations, such as urban traffic, which results in greater silence and economy. The e-CVT transmission manages power delivery smoothly and continuously. Para versions that do not have the hybrid system, the Yaris Cross uses the same 1.5 flex engine, but adjusted to deliver 110 horsepower, focused on robust performance for daily use. Nestas configurations, the transmission is of the Direct Shift CVT type, which simulates 10 speeds and can be operated manually using paddle shifts behind the steering wheel, offering more dynamic driving when desired.
Security package Toyota Safety Sense
One of the pillars of the launch is the robust active and passive safety package. Todas versions of the Yaris Cross are equipped as standard with the Toyota Safety Sense, a set of driver assistance technologies that aim to increase protection and prevent accidents.
Among the available features, the pre-collision system (PCS) stands out, which uses radar and camera to detect vehicles ahead. Caso identifies an imminent risk of collision, the system alerts the driver and, if necessary, automatically applies the brakes to avoid or mitigate the impact.
Another important feature is the Controle of Cruzeiro Adaptativo (ACC). Este system automatically adjusts the vehicle’s speed to maintain a safe distance from the car in front, making highway driving more comfortable and safe. The safety package is complemented by the Alerta of Mudança of
Design and dimensions of the new SUV
Built on the modern global TNGA-B platform, the Toyota Yaris Cross boasts a contemporary and robust design. The aesthetic combines the functionality of an urban vehicle with the sporty presence of a utility vehicle, highlighted by the prominent trapezoid-shaped front grille and LED headlights with a tapered design.
The vehicle is 4.30 meters long, 1.77 meters wide and has a wheelbase of 2.62 meters, dimensions that guarantee comfortable internal space for up to five occupants. With a ground clearance of 210 mm, the model is well prepared to face the irregularities of Brazilian roads.
Technology and comfort in the interior
The interior of the Yaris Cross was designed with a focus on technology and comfort. Todas versions come equipped with a 10.1-inch multimedia center with a floating screen, which offers wireless connection for Android Auto and Apple CarPlay.
In addition, the model has an induction cell phone charger, digital air conditioning and a partially digital instrument cluster that displays the main driving information in a clear and intuitive way.
For comfort, the SUV offers an electronic parking brake with auto-hold function, which keeps the car stationary without the need to press the brake pedal, and air conditioning outlets for rear seat passengers.
National production and strategy
The decision to produce the Yaris Cross at the Sorocaba plant (SP) is a strategic move by Toyota to strengthen its presence in the Brazilian market. Local production allows the company to have more competitive costs and greater agility to adjust supply to consumer demand.
Direct competitors in the market
The Toyota Yaris Cross arrives to compete in one of the most competitive segments of the Brazilian market. Seus’s main rivals include already established models such as the Volkswagen T-Cross, Chevrolet Tracker, Hyundai Creta and Honda HR-V, all with a strong presence and a loyal customer base.
The Toyota’s greatest asset in standing out in this competition is the combination of its reputation for reliability and after-sales with the offer of a flex hybrid engine, a feature that differentiates it from most of its direct competitors and attracts a growing audience, concerned with sustainability and fuel economy.







