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PlayStation Store launches new campaign with discounts of up to 80% on hundreds of games for PS4 and PS5

Carolina Costa
Por 6 min de leitura
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Foto: PS Plus - SolidMaks/ Shutterstock.com

Sony Interactive Entertainment (SIE) started a new promotional campaign in its digital store, PlayStation Store, offering a vast catalog of games for PlayStation 4 (PS4) and PlayStation 5 (PS5) with discounts that can reach 80% on the original value. The initiative covers hundreds of titles, from major releases from renowned studios to independent productions that have been acclaimed by specialized critics.

This new round of offers aims to expand access to the platform’s digital catalog, providing players with the opportunity to expand their libraries at more affordable prices. The promotion is valid for a limited time and includes different genres, such as action, adventure, RPG, sports and strategy, seeking to meet a wide spectrum of player profiles.

The strategy of carrying out seasonal discount campaigns is a consolidated tool for Sony to maintain engagement with its community and boost digital sales. The current campaign stands out for the aggressive discounts applied, allowing both new console owners and veterans to find titles of interest at a fraction of the usual price.

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PS5 — Название: Wachiwit/iStock

Campaign details and range of offers

The current promotion on PlayStation Store is comprehensive, covering not only the base games, but also special editions, additional content packs (DLCs) and season passes. Essa approach allows players to complete their collections or acquire more robust gaming experiences with a smaller investment. Títulos launched in recent years, whose prices still remained high, now appear on the list with significant reductions, becoming more accessible to a wider audience. The selection has been carefully curated to include both bestsellers and games that have received positive reviews from audiences and critics. Diversity is a strong point, with options ranging from cinematic single-player narratives to competitive and cooperative multiplayer experiences. Sony usually updates offers periodically, so it is recommended that users visit the store frequently to check what’s new and ensure they don’t miss any purchasing opportunities.

Featured titles in the promotion

Although the full list of games on sale is extensive and can be viewed directly on PlayStation Store, some popular genres are well represented. In the action and adventure category, for example, it is common to find large franchises that offer engaging narratives and dynamic gameplay at reduced prices. Títulos that explore open worlds and complex mechanics also tend to appear in these campaigns, allowing players to dive into dozens of hours of content for a lower price.

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RPG fans also find reasons to celebrate, with established franchises and games with deep progression systems available at attractive discounts. Esses games, known for offering hundreds of hours of content, become even more inviting during the promotional period. The same applies to the sports and strategy genres, which often receive discounts on their latest versions, allowing gamers to stay up to date with the latest seasons of their favorite series without breaking the bank.

Exclusive benefits for PlayStation Plus subscribers

One of the differences for members of the PlayStation Plus subscription service is the possibility of obtaining additional discounts on various store offers. Durante promotional campaigns like the current one, it is common for subscribers to receive an extra discount, which generally varies from 5% to 10%, on top of the game’s already promotional price.

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This bonus is automatically applied at the time of purchase for accounts with an active subscription, maximizing savings. Esse benefit is in addition to the service’s other advantages, such as access to a catalog of games on plans Extra and Premium, the ability to play online and storage of saves in the cloud.

Sony digital strategy

Running aggressive and frequent discount campaigns is a central element of Sony’s strategy in the digital distribution market. Essa approach not only competes directly with offerings from other platforms, such as Steam for PC and the Xbox store, but also encourages consumers to migrate from physical to digital format.

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Digital distribution offers higher profit margins for the company and developers, eliminating production, logistics and retail costs associated with physical media. Além Furthermore, these promotions help revitalize the life cycle of older games.

Titles that have already fallen off the launch radar return to generate revenue and attract a new player base. Manter catalog activity and relevance is crucial to the health of the PlayStation ecosystem, ensuring a continuous revenue stream and keeping players engaged with the platform.

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How to make the most of discounts

To avoid missing any important offers, a valuable tip is to use the “List of Desejos” feature available on PlayStation Store. By adding a game of interest to this list, the user can receive notifications via email or in the PlayStation app when the title goes on sale.

Another recommended practice is to research the game before finalizing the purchase. Assistir watching gameplay videos and reading reviews from trusted sources helps ensure that the game meets the player’s expectations, avoiding impulse purchases that can lead to regrets.

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It is also important to compare different editions of the same game. Muitas times during the promotion period, the “Deluxe” or “Complete” edition, which includes all DLC, may offer greater value for money than the standard version.

Finally, it is essential to check the campaign end date. PlayStation Store promotions have a defined period and, after they end, prices return to their original value. Planejar shopping on time is essential to avoid missing the opportunity.

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Opportunity for all players

For those who recently purchased a PlayStation 4 or PlayStation 5, this promotion is the ideal opportunity to build a diverse, high-quality game library with a smaller initial investment. It is possible to purchase several award-winning titles for a price that, in other times, would be enough to buy just one release.

Browsing offers in the digital store

Searching for games on sale is a simple and intuitive process. On both the PS4 and PS5 and PlayStation Store consoles, there is a section dedicated to current offers, which is usually highlighted on the main page. Users can also access the store through a web browser or the official PlayStation app for mobile devices.

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Within the “Promotions” section, it is possible to filter the results by genre, price, platform and other criteria, which simplifies the search for specific titles. Essa organization helps players efficiently browse the vast catalog of offers and find exactly what they are looking for with ease.

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Carolina Costa é colaboradora da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2019. Formação: Administração

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