Apple is preparing for one of its most ambitious years, with a roadmap that foresees the launch of approximately 25 new products. The company’s strategy focuses on two main fronts: the introduction of a long-awaited iPhone with a foldable screen and a robust expansion in the smart home segment, aiming to consolidate its ecosystem.
Innovations will not be limited to new hardware formats. The company plans a deep integration of artificial intelligence across its portfolio, driven by a new generation of processors. The updates are expected to span virtually every product line, from Macs and iPads to accessories and wearables.
The release calendar will be spread out throughout the year, starting with incremental updates in the first half to set the stage for the more impactful announcements expected in the second half, culminating in the September events that traditionally reveal new generations of iPhones and other key devices.
The long-awaited iPhone Fold and the new generation of smartphones
The main highlight of the year will, without a doubt, be the brand’s first foldable smartphone, provisionally called iPhone Fold. Fontes from the industry point to a launch in September, with a device that will feature an internal screen measuring approximately 7.8 inches when opened. The Apple’s engineering would be focused on minimizing the central crease, one of the technology’s main challenges, and ensuring a long-lasting battery. The device must be equipped with the A20 chip, manufactured using a 2-nanometer process, and the first 5G modem developed internally by the company, reducing its dependence on external suppliers.
In the same period, the Apple is expected to present the iPhone 18 Pro and iPhone 18 Pro Max models, which will bring significant improvements to their cameras and the possible debut of the Face ID technology under the screen, eliminating the notch. Curiosamente, there is no forecast for a standard iPhone 18, which would be postponed until the following year. Para the beginning of the year, the company reserves the launch of the iPhone 17e, a more affordable version with an updated design and thinner edges, aimed at competing in a lower price segment.
M5 chip drives renewal of the Mac line
The Mac line of computers will receive a complete upgrade with the introduction of the M5 series chips. The refresh cycle will begin at the beginning of the year with the MacBook Air, which will benefit from greater energy efficiency and improved performance for everyday tasks. The new processor is expected to offer a considerable leap in artificial intelligence processing directly on the device.
Later, it will be the turn of the MacBook Pro models, which will receive the M5 Pro and M5 Max variants, consolidating their position as tools for creation and development professionals. Rumores also indicate the possibility of launching a MacBook Pro with OLED screen and touchscreen technology at the end of the year or beginning of 2027, a move that would meet a long-standing demand from users.
Strategy to dominate the connected home market
Apple plans a significant push into the smart home sector to strengthen the HomeKit ecosystem. The core product of this strategy will be a new domestic hub, set to launch in the spring. Este device will combine the functionalities of a smart speaker with an integrated display and a 1080p camera, enabling video calls and visual control of connected devices.
The hub must have Face ID technology for authentication and personalization of user profiles, in addition to deep integration with Apple Intelligence. Para To complement the launch, the company is also preparing a new version of the HomePod mini and an update to the Apple TV, which will work more cohesively with the new home control center.
The expansion will be completed with a line of security accessories, including surveillance cameras and smart doorbells. Esses products will be designed to offer a simplified and secure user experience, fully managed by the Casa (Home) application, reinforcing the value proposition of the brand’s ecosystem.
Innovations in wearables and other accessories
The wearables and accessories segment will also receive special attention. The AirPods headphone line should be updated, with rumors pointing to the inclusion of cameras in premium models, a feature that could open up new possibilities of use, such as capturing first-person videos or integrating with augmented reality features.
Apple Watch Series 12, expected in September, should bring incremental updates focused on new health sensors and greater battery life. The company would also be developing an entry-level MacBook, with a more competitive price to compete directly with notebooks from other brands in the educational and consumer market.
The company’s other bet is on smart glasses, which could be presented at the end of the year. Diferente of a mixed reality device, the focus would be on providing contextual information and quick access to artificial intelligence features in an unobtrusive way.
Finally, the Apple line of external monitors should be renewed with successors to the Studio Display, offering greater image quality and improved functionality for creative professionals using the brand’s ecosystem.
Advances in artificial intelligence
Artificial intelligence will be the pillar that connects all the year’s launches. The Siri will undergo a complete redesign, with the arrival of “Siri 2.0” in the spring, bringing much more advanced contextual capabilities and improved natural language understanding. Essa evolution will allow the assistant to perform complex tasks with multiple steps and interact more proactively with the user. The iOS 27 and macOS 27 updates will primarily focus on stability and performance, but will also introduce new AI features that will work seamlessly across devices. Apple will continue to emphasize on-device processing to ensure user privacy, utilizing the power of new chips to run complex language models without relying exclusively on the cloud, while expanding the Private Cloud Compute’s capabilities for tasks that require greater computing power.
Details and market positioning of the new foldable
The iPhone Fold will be positioned as a luxury product, with an estimated price of between US$2,000 and US$2,500. With this value, Apple targets a niche market that seeks maximum innovation and is willing to pay for it. The device will be a technological showcase, competing directly with foldable models from competitors like the Samsung, and will serve to boost the brand’s cutting-edge perception.
The operating system interface, based on iOS 27, will be optimized to take advantage of the extra space of the larger screen, offering advanced multitasking features and new ways of interacting with applications. Analistas of the market believe that the launch has the potential to stimulate a new cycle of updates among the brand’s most loyal users, who are waiting for a significant change in the iPhone’s design.
An ambitious calendar to maintain leadership
The year is shaping up as a period of transition and reaffirmation for Apple. With launches strategically distributed over the months, the company seeks to keep consumer interest high and respond to growing demands for new hardware formats and more robust and integrated artificial intelligence, ensuring its leadership position in the technology market.
