Moto G35 with 256GB records a drop in value and becomes a competitive option for those looking for 5G

The mid-range smartphone market in Brasil presents a new price movement that attracts the attention of consumers in search of value for money. Lançado originally in October 2024, the Motorola Moto G35, specifically in its version with greater storage capacity, began to appear in aggressive offers on the main e-commerce platforms. The reduction in value places the device in a fierce competition range, attracting users who prioritize internal space for files and state-of-the-art connectivity without the need to invest in high-end models.

Recent retail monitoring indicates that the device can be found for values ​​close to R$889 in payment via Pix, by applying promotional coupons on websites such as Amazon. Este price represents a significant drop in relation to the suggested launch value, which was around R$1,499. The pricing strategy repositions the model as a viable alternative for those who need 256 GB of native memory, a feature that is often only found in higher price ranges.

Offer details and market comparison

The price variation observed in national retail highlights the volatility and specific opportunities for the consumer. Enquanto the offer at Amazon stands out for its price below R$900, other major retailers, such as Magazine Luiza and

In addition to the discount for paying in cash, the installment terms are also attractive. The identified offer allows payment in up to 14 interest-free installments on specific store cards, or in 12 installments on other credit cards. Essa Financial flexibility is a determining factor for the Brazilian middle class, facilitating access to technologies such as 5G, which is already consolidated in the capitals and expanding to the interior of the country.

The focus on 256 GB storage is the big difference in this version. For users who tend to accumulate large volumes of photos, high-definition videos and a vast library of applications, the robust internal memory eliminates the constant worry about cleaning data or immediately purchasing microSD cards, although the device offers support for expansion of up to 1 TB. Maintaining the same technical specifications as the 128 GB version, but with double the space, reinforces the model’s value proposition.

Visual experience and build quality

The device’s screen is one of the highlights of the technical sheet, designed to meet the growing consumption of media on mobile devices. The 6.7-inch IPS LCD panel offers Full HD+ resolution (2400 x 1080 pixels), ensuring clarity for reading and video playback. The highlight, however, is the refresh rate of 120 Hz, which provides fluid navigation and smooth transitions, essential characteristics for the perception of agility in daily use of the Android system.

In outdoor environments, the display promises good readability thanks to maximum brightness that can reach 1000 nits, an important specification for a tropical country with a high incidence of sunlight. Gorilla Glass 3 protection adds a layer of security against scratches and small impacts, increasing the durability of the equipment. Recursos software, like Color Boost, works in the background to optimize contrast and saturation to deliver more vivid images.

Hardware and connectivity performance

At the heart of the device operates the Unisoc T760 processor, an octa-core chipset capable of reaching speeds of up to 2.2 GHz. Embora is not a processor intended for heavy games with maximum graphics, it offers enough performance for multitasking, browsing social networks and streaming. The system works with 4 GB of physical RAM, complemented by RAM Boost technology, which allocates another 8 GB of virtual memory from internal storage, totaling up to 12 GB for managing processes in the background.

Connectivity is comprehensive, supporting 5G networks for high-speed mobile internet, as well as Wi-Fi 5 and Bluetooth 5.0. The presence of NFC technology is a relevant positive point, allowing the use of the smartphone for contactless payments, a feature increasingly demanded by Brazilian users. The Android 14 operating system is installed from the factory, with the manufacturer’s characteristic clean interface and the promise of regular security updates.

Photographic set and autonomy

For recording images, the smartphone has a 50 MP main sensor, which uses pixel union technology to capture more light and details. Ele is accompanied by an 8 MP ultrawide lens, ideal for photos of landscapes or large groups of people. Artificial intelligence integrated into the camera software assists with scene recognition and Night Vision mode, improving results in low light conditions. The 4K recording capacity is an interesting differentiator for the category.

The 5,000 mAh battery follows the industry standard to guarantee autonomy that can reach two days of moderate use, according to reference tests. Charging, however, is limited to 18W via the USB-C port, which requires longer time spent at the socket for a full charge compared to competitors that offer more powerful chargers. The back finish in “vegan leather” in gray or coral gives a premium texture and improves grip, preventing fingerprints.

• 6.7-inch Full HD+ screen with 120 Hz and 1000 nits brightness
• 2.2 GHz octa-core Unisoc T760 processor
• 256GB internal storage (expandable up to 1TB)
• 4 GB RAM + 8 GB via RAM Boost
• 50 MP main and 8 MP ultrawide rear camera
• 5,000 mAh battery with 18W charging support
• 5G connectivity, NFC and stereo sound with Dolby Atmos