Samsung’s new Galaxy S26 line bets on proactive AI and pre-sales start today in the country

Samsung announced this Wednesday (25) the launch of the Galaxy S26 line, made up of the Galaxy S26, S26+ and S26 Ultra models, with an emphasis on agentic artificial intelligence that performs tasks autonomously. The event Galaxy Unpacked happened on San Francisco, at Estados Unidos (local time). The devices are now available for pre-sale at Brasil, with starting prices of R$7,499, and deliveries begin on March 20th. The manufacturer is betting on AI features that are less noticeable to the user to differentiate products in a market where people change cell phones in longer cycles.

Production of the new smartphones has already started at the Samsung units in Campinas (SP) and Manaus (AM). The first batches are expected to arrive at retailers within the next three weeks for display and then immediate sales. The brand maintains a leading position in the Brasil, with a share of approximately 40% in the smartphone segment. The Brazilian market recorded 3% growth in shipments during 2025, reaching 140.5 million units sold in the year.

Key AI features of the new lineup

The third generation of Galaxy devices with artificial intelligence incorporates so-called agentic AI. Essa technology allows the device to perform proactive actions, such as answering calls, organizing calendars and responding to messages without constant user intervention. Recursos photo and video editing capabilities gain greater precision with advanced automatic processing.

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The circular search has been expanded to identify multiple objects or elements in the same image simultaneously. Integration with the Android system receives exclusive customizations from Samsung to make the experience more fluid. Executivos from the company state that AI reaches greater relevance when it becomes almost invisible in everyday life.

Prices and specifications of models in the Brazilian market

The Galaxy S26 in the 256 GB version costs R$7,499 on pre-sale. The S26+ model occupies the mid-range price range, while the S26 Ultra reaches up to R$11,499 in top-of-the-line configurations. Launch Promoções include additional memory at no extra cost for purchases made between February 25 and March 29, 2026.

• Galaxy S26: 6.2-inch screen, 50 MP main camera, 4,000 mAh battery
• Galaxy S26+: 6.7-inch screen, triple camera with optical zoom, 4,900 mAh battery
• Galaxy S26 Ultra: 6.9-inch screen with native anti-curious feature, 200 MP main sensor, 5,000 mAh battery

All models use a processor optimized for AI tasks and support faster wireless charging.

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Strategies for loyalty and ecosystem Galaxy

Samsung highlights that the smartphone business goes beyond the initial sale of the device. Programas financing in partnership with financial institutions allows extended installments and bonuses when exchanging old devices. The New Galaxy Clube offers monthly plans that include damage insurance and the possibility of upgrading after 18 months of use.

The retention rate in the Galaxy S family approaches 90%. Consumidores Brazilians keep the same model for around three years on average. The company expands integrated services such as health monitoring, wellness apps and digital wallet functions to strengthen the ecosystem.

Competitive landscape and global trends

The premium handset segment continues to be the main driver of growth in the Brasil. Chinese Marcas such as Honor, vivo, Oppo and Transsion have increased competitive pressure since the second half of 2024.

On the global stage, smartphone shipments grew 1.9% in 2025, totaling 1.26 billion units. Samsung and Apple share the lead with 19% each. Problemas in the memory chip supply chain have persisted since early 2025 and are expected to continue influencing the industry until at least 2027.

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Advances in privacy and user experience

The Galaxy S26 Ultra includes a screen with built-in privacy technology that blocks side view without extra accessories. Agentes AI anticipates user needs and performs actions in the background, such as integration with external services for research and automation. The design of the three models follows a unified standard to ensure consistency in navigation.

Batteries have received efficiency improvements for longer duration in intense use. AI-supported camera Funções enhances low-light capture and motion video stabilization. The Galaxy AI offers expanded language support, making it easier to use in different regions.

A fabricante posiciona a inteligência artificial como elemento central para manter a competitividade em um mercado maduro onde as inovações precisam entregar valor prático imediato.