The technology giant from Cupertino held its long-awaited annual event at Steve Jobs Theater, at Califórnia, revealing to the world the new family of smartphones that promises to redefine the premium segment. The highlight of the presentation was the confirmation of rumors about a complete reformulation of the product range, with the introduction of the iPhone 17 Air, a device that prioritizes extreme portability and replaces the old Plus variant. Além of the renewed hardware, the company emphasized the deep integration of generative artificial intelligence through the iOS 26 operating system, driven by a new neural engine.
During the conference, executives detailed that pre-sales of the devices will begin immediately in selected markets, with availability in physical stores scheduled for the second half of September. The launch strategy focuses on offering options ranging from the entry-level model to ultra-premium versions, all equipped with 256 GB base storage, eliminating the 128 GB options that were common in previous generations.
Ultra-thin design and the new Air model
The iPhone 17 Air hits the market setting a new engineering record for the brand, featuring a thickness of just 5.5 millimeters. Este bold design surpasses the historic mark of the old iPhone 6, positioning the device as the thinnest smartphone ever produced by the company. Para achieve this feat without compromising rigidity, the structure uses an aerospace-grade titanium alloy, composed of 80% recycled material, aligning durability with the company’s sustainability goals.
The aesthetics of the new model are complemented by a new generation ceramic coating, developed to be three times more resistant to drops and scratches than the glass previously used. The color options have been renewed, including sober tones and matte finishes that reduce fingerprint marks, meeting a long-standing demand from users who prefer to use the device without protective covers.
A19 Pro processor performance
At the core of all new devices operates the A19 Pro chip, manufactured with an advanced 3-nanometer lithography that allows for a density of transistors never before seen in a cell phone. Dados technical data presented indicate that this processor is capable of delivering 30% higher performance than its predecessor, the A18, especially in tasks that require high computational power, such as rendering 4K videos and games with Ray Tracing activated.
The A19 Pro’s architecture was specifically designed to support new local AI capabilities, allowing the device to process complex voice commands and image edits in real time without relying on the cloud. The enhanced Neural Engine works in conjunction with the GPU to optimize power consumption, ensuring that the increase in power does not drain the battery excessively during everyday use.
ProMotion screen and power autonomy
One of the changes most celebrated by brand enthusiasts is the standardization of ProMotion technology across the entire iPhone 17 line. Isso results in much more fluid system animations and virtually instantaneous touch response, eliminating the exclusivity that was previously reserved for only the most expensive models.
Regarding autonomy, the Pro Max model remains the reference, housing a robust 5,000 mAh battery designed to last more than a day of intense use. Já The Air model, due to its physical thickness restrictions, has a 2,800 mAh cell. However, the Apple ensures that the energy efficiency of the A19 Pro chip compensates for the lower capacity, offering competitive usage time for the category.
The brightness of the panels also received a significant upgrade, reaching peaks of 3,000 nits. Essa high brightness ensures that content on the screen remains perfectly readable even in direct sunlight, improving the outdoor usage experience.
48MP cameras and launch prices
The photographic system was unified in terms of resolution, with all models sporting 48 megapixel main sensors. The Pro and Pro Max versions, however, differ by the inclusion of a telephoto lens system with variable optical zoom between 5x and 8x, ideal for capturing details from a long distance without loss of quality. AI image processing also allows for automatic lighting and focus corrections in real time.
The announced values reflect the premium positioning of the new generation. The iPhone 17 Air will hit the North American market with a suggested price of US$950, while the Pro and Pro Max versions start at US$1,250. The company is betting that the combination of innovative design, cutting-edge processing and artificial intelligence capabilities will justify the investment for consumers looking for longevity and performance.
