Apple announced this Monday the iPhone 17e and the new iPad Air with M4 chip, marking the beginning of a series of product updates scheduled for the coming days. Launches occur through press releases and updates on the company’s official website, without a live broadcast event. The iPhone 17e arrives as an affordable option in the iPhone 17 line, while the iPad Air gains superior performance for intensive tasks and artificial intelligence features.
Announcements began on March 2, 2026, with pre-sales scheduled for March 4 and availability from March 11 in several countries. The strategy allows you to renew several product lines quickly, before the end of the fiscal quarter. Rumores indicate that more devices, including MacBook models, may be revealed throughout the week.
- iPhone 17e with A19 chip and MagSafe;
- iPad Air updated with M4 and greater memory;
- Possible updates to MacBooks and displays.
The company distributes news in stages to maintain a constant flow of information and meet the demand of users and resellers.
iPhone 17e arrives with improved performance
The iPhone 17e replaces the previous model and maintains its starting price of US$599. The device incorporates the A19 chip, which offers exceptional performance in multitasking and heavy applications. Connectivity is reinforced with the C1X modem, up to twice as fast as the previous generation.
The 48MP Fusion main camera enables detailed captures, advanced portraits, and 4K Dolby Vision recording. The 2x quality optical telephoto feature expands photographic possibilities without the need for additional lenses. The 6.1-inch Super Retina XDR display receives Ceramic Shield 2, with three times greater scratch resistance and reduced reflections.
MagSafe support makes it easy to charge quickly wirelessly and connect with a variety of accessories. Recursos via satellite, like Emergency SOS and Messages, maintain connectivity in areas without cellular signal or Wi-Fi. The model offers an initial storage of 256GB, double the previous one for the same price, and colors of black, white and a new soft pink with a premium matte finish.
iPad Air updates focus on power
The iPad Air receives the M4 chip, which provides a significant leap in CPU and GPU. Performance improves by up to 30% compared to the M3 model and reaches 2.3 times more than the M1 versions. The faster Neural Engine powers artificial intelligence features in iPadOS.
Unified memory increases by 50%, benefiting video editing, gaming and multitasking. Conectividade advances N1 and C1X chips, including Wi-Fi 7 support for higher speeds. The design remains the same, with 11- and 13-inch options in blue, purple, starlight and space gray finishes.
Prices remain at US$599 for the 11-inch model and US$799 for the 13-inch. Acessórios as well as Apple Pencil Pro and Magic Keyboard remain compatible. The device serves students, creators and professional users who seek versatility without radical changes to the format.
Expectations for new affordable MacBook
Rumors point to the launch of a simple MacBook, without the suffix Air or Pro, with a 12.9-inch screen and A18 Pro chip. The model is aimed at users looking to transition from Chromebooks or entry-level PCs, with an estimated price between US$599 and US$699. The device should come in several vibrant colors.
Configurations include 8GB of RAM and focus on everyday tasks, without advanced professional features. The strategy positions the product as an affordable option for students and families. Detalhes as standard USB-C ports and absence of some proprietary chips help reduce costs.
The aluminum design maintains the construction quality of the Apple. The arrival of this model would expand the line of laptops to a wider audience, competing directly with economical options on the market.
MacBook Pro gets M5 Pro and M5 Max versions
The most powerful configurations of the MacBook Pro, measuring 14 and 16 inches, must receive the M5 Pro and M5 Max chips. The base model with M5 has been available since last year, but the higher variants are now arriving for intense graphics loads and AI workflows.
Performance advances across CPU, GPU, and memory bandwidth while maintaining current design. A bigger redesign is for the M6 generation. Esses laptops serve video, programming and creative professionals who demand maximum sustained processing.
More news in the product line
Other possible announcements include MacBook Air with M5 and updates to the Studio Display, with 120Hz ProMotion and HDR support. Mac Studio can earn M5 Max and M5 Ultra for workstations. The week focuses on broad renovations, from the affordable to the professional.
The communications approach allows for quick adjustments to the portfolio. Usuários follow news directly on the Apple website and official channels.
