Despite controversies, Apple will keep Liquid Glass for years, reveals Bloomberg

The Liquid Glass design of Apple, introduced the previous year, is far from unanimous among users, generating heated debates about its aesthetics and functionality. Enquanto some technology enthusiasts and consumers in general praise the novelty and visual freshness that it brought to the operating systems of the giant of Bloomberg, suggest that, regardless of the mixed reception, this visual identity will not be abandoned by the company anytime soon. Apple’s bet, according to Gurman, is on a path of continuous improvements and refinements in future versions of its systems, instead of a complete reformulation.

This strategic decision reflects a commitment to the original vision of Liquid Glass, which, despite controversies, appears to have been endorsed by the company’s leadership since its early stages of development. The permanence of the design signals a gradually evolving approach, where user feedback will likely be incorporated into subtle adjustments aimed at mitigating criticism and optimizing the overall experience. The complexity and time invested in developing a new visual language justify the caution in discarding it completely, opting for a cycle of maturation and improvement that is already characteristic of the technological giant.

The controversy surrounding Liquid Glass

Since its introduction, the Liquid Glass interface has been the subject of intense discussion among the user community and design experts. The fluidity and translucent characteristics that define the style, although innovative for some, were pointed out by others as elements that compromise clarity and visual accessibility in various situations. Relatos about difficulties in distinguishing elements on the screen and the perception of an aesthetic still in its maturing phase are recurrent, especially with the launch of macOS Tahoe 26, which exposed some of these weaknesses.

These criticisms, which often focus on details of usability and consistency, indicate that Apple has a challenge ahead of it in polishing Liquid Glass. Users’ expectations are that the next updates to the operating systems will bring effective solutions to the points raised, transforming the new feature into a widely accepted and functional design standard, without losing its distinctive identity that the company seeks to establish.

Apple design team remains committed

Despite changes in the internal landscape of Apple, including the departure of Alan Dye and other designers involved in the initial conception of Liquid Glass, the main design team remains firm in its focus on visual identity. Mark Gurman highlights that a large part of the department is still made up of professionals who actively contributed to the development of Liquid Glass, including the current head of the sector, Steve Lemay. Essa continuity in leadership and the core team is a crucial factor in maintaining the company’s strategic direction in relation to design.

The information released by Gurman reinforces that there was no significant opposition from Apple designers to the new visual identity in recent years, and that the company’s leadership has always viewed Liquid Glass favorably. Isso demystifies the idea of ​​a “crisis” in the design team, suggesting that the perception of widespread dissatisfaction may not correspond to the company’s internal reality, which evaluates the “vast majority” of users as satisfied with the update.

Future of design: Lições from the past to Liquid Glass

The trajectory of Liquid Glass can be compared to that of the “flat” visual identity, introduced with iOS 7 in 2013, which also faced a period of adaptation and initial criticism. Naquele moment, the radical shift from skeuomorphic design to a more minimalist, flat aesthetic generated similar controversy, but Apple persisted. Over the course of 12 years, the “flat” language was progressively refined in each new version of the system, becoming a recognized and widely accepted standard, surpassing the previous approach in longevity.

The expectation is that Liquid Glass will follow a similar path, going through a process of continuous maturation and refinement. Essa incremental evolution strategy allows the company to respond to user feedback gradually, without the need for an abrupt break with what has already been established. The design story of Apple demonstrates that resilience and the capacity for improvement are central characteristics in its aesthetic choices.

Expected refinements and focus on iOS 27

Looking to the near future, the Apple design team would already be working on specific refinements for the Liquid Glass, with some new features planned for iOS 27. One of the most anticipated features is a slider that will allow users to more precisely adjust the level of transparency of interface elements. Essa functionality, which was initially listed for iOS 26, has been relocated to the next major operating system update, indicating an effort to give consumers more control and customization.

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The inclusion of a feature such as the transparency slider demonstrates that Apple is attentive to readability and visual consistency concerns, seeking to offer tools so that users can adapt the interface to their preferences. Tais adjustments are crucial for the acceptance and long-term success of a visual identity that aims to be lasting. The company appears to be committed to transforming points of criticism into opportunities for continuous improvement.

These enhancements are not just limited to aesthetics, but also aim to improve functionality and user experience. The ability to customize the interface can be an important differentiator for those who find the current Liquid Glass overly intrusive or inconsistent in certain applications. Apple, known for its attention to detail, will certainly invest in a series of small changes that, together, could make a big difference.

The expectation surrounding iOS 27, therefore, goes beyond new features; it encompasses the hope of a more mature and responsive Liquid Glass. The company has the chance to prove that its design vision is capable of evolving and adapting, while remaining relevant and enjoyable to an increasingly diverse and demanding user base.

Apple development priorities beyond visuals

Also according to information from Mark Gurman, the human interface team at Apple is currently focused on several strategic projects that go beyond mere visual redesign. One of the main priorities is the new version of Siri, the company’s voice assistant, which is being rebuilt based on artificial intelligence and has already had its launch postponed a few times. Este is a highly complex project that demands a significant amount of resources and attention from designers and engineers.

In addition to the AI-powered Siri, other important developments vie for the team’s attention. Entre among them, rumors about new smart home devices from Apple stand out, which could expand the company’s ecosystem at home, and the Pro MacBooks with touch screens, which would represent a significant innovation in the notebook line. Concentrating on so many fronts of hardware and software innovation limits the company’s ability to allocate resources to developing a new visual identity from scratch.

Historical context and longevity of visual identities

Developing a new visual identity is a complex and time-consuming process, which can take years to be completely implemented. Liquid Glass itself, for example, began during the development phase of visionOS, the Apple Vision Pro operating system, which took a few years to be released in its final version in 2024. Este’s long planning and execution cycle reinforces the idea that Apple would not make such a drastic change without a solid foundation.

The permanence of Liquid Glass, therefore, is not just a matter of preference, but a pragmatic decision that reflects the investment already made and the company’s focus on refining what already exists. The history of Apple is marked by designs that, after an initial period of criticism, were consolidated and became iconic, demonstrating the company’s ability to evolve and adapt its creations over time.