DIGI grows 28.4% in 2025 in Spain but churn rate reaches 15.8%

The DIGI operator consolidated its position as the one that attracted the most customers in Espanha during 2025, registering a record net balance of 994 thousand portabilities. Esse volume included 210 thousand in broadband and 784 thousand in mobile telephony. The company ended the year with more than 10.8 million customers in total services, which represents a growth of 28.4% compared to the previous period.

The numbers reflect the success of the competitive pricing strategy in fiber optics and mobile telephony. DIGI offered simple, low-cost plans, which attracted users from other operators. Apesar of this commercial advance, the company faces difficulties in retaining customers in the long term.

The churn rate, which measures customer turnover, reached 15.8% in broadband at the end of 2025. Esse indicator rose three percentage points compared to 2024. The increase indicates that many users migrate to other companies after an initial period.

Accelerated growth in customers

DIGI added more than 2.39 million new customers throughout 2025. Esse increase allowed the operator to overtake competitors in specific segments. In mobile telephony, the total reached 7.27 million lines, with a gain of 1.4 million in one year.

In the fiber optic segment, the base reached 2.58 million customers. The increase was 632 thousand users. Esses results positioned DIGI as the third operator in fixed residential broadband in Espanha.

The company invested heavily in its own infrastructure. The focus was on expanding the fiber optic network and developing an independent mobile network. Essa approach reduced dependency on third parties like Telefónica.

High churn rate in our own network

Turnover in DIGI’s own network has increased significantly in recent years. Churn went from 9.6% in the last quarter of 2021 to 14.3% in the fourth quarter of 2025. Esse jump of almost five percentage points reflects operational challenges with rapid growth.

In services that use third-party networks, the rate reached 23.3%. Esses plans, in some cases more expensive by up to 10 euros, showed greater instability in retention. The combination of these factors puts pressure on the stability of the customer base.

The operator recorded a 25% increase in the cancellation rate in the last 12 months until the end of 2025. Esse percentage exceeded that observed in competitors such as Movistar.

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Investments and financial results

DIGI allocated 468 million euros to investments in 2025, an increase of 63% compared to the previous year. The resources were mainly directed towards the deployment of high-speed optical fiber and the acquisition of mobile spectrum.

Turnover at Espanha exceeded 929 million euros, with growth of 19%. Adjusted EBITDA reached 175 million euros, up 15%. Esses numbers indicate financial strength despite retention challenges.

The company plans to exceed 1,000 million euros in revenue in 2026. The forecast includes around 400 million euros in ongoing investments to expand the network.

Challenges in customer retention

Many customers arrive attracted by the affordable rates, but migrate after trying the service. The rapid expansion of the base overloaded the infrastructure at times. Isso contributed to the increase in churn.

DIGI remains focused on offering quality at competitive prices. The transition to a mobile operator with its own network aims to improve the user experience. Investments in technical autonomy seek to reduce external dependencies.

The operator continues to be the leader in portability for five consecutive years. Esse performance demonstrates commercial attractiveness. However, retention remains critical to long-term sustainability.

The company ended 2025 with more than 11 thousand employees at Espanha. The framework reinforces the commitment to direct service and physical expansion, including its own stores.