McDonalds Japan apologizes to creator for misuse in crème brûlée promotional video

McDonalds Japão announced on Thursday that it has identified insufficient processes in promotional videos for its Donut Quente Crème Brûlée. The fast food chain issued a formal apology to the creator of derivative material known as Kitsune (Kari), responsible for the Kitsune Yukkuri style. The statement highlights that some production elements did not follow appropriate procedures, which resulted in the inappropriate inclusion of visual references in the content broadcast.

The company reinforced its commitment to the internal review of its campaigns to avoid repetition of similar situations. Kitsune (Kari) confirmed receipt of the investigation report and accepted the proposed resolution. The case involved a collaboration that mixed popular elements of Japanese pop culture with the seasonal product.

Removed video details

The material in question, titled “Reimu, Marisa and Árvore of Ele combined the characters Reimu Hakurei and Marisa Kirisame, from Projeto Touhou, with the classic children’s story “The Árvore from

The production sought to promote Donut Quente de Crème Brûlée in a creative and attractive way for young audiences. The video quickly gained visibility on digital platforms and sparked discussions about the merger between established franchises and temporary menu items.

• The campaign was initially presented as a large thematic collaboration.
• Users noticed similarities in the character designs to existing works by independent artists.
• The content remained active for a few weeks before being removed in mid-March.

Reactions from creator Kitsune (Kari)

Kitsune (Kari) expressed initial surprise when identifying traces of her work in the official video. Ela published messages on social media clarifying that he had no direct involvement with the production of McDonalds Japão.

The creator detailed that some reference materials remained in the finished video, which constituted the main point of the internal investigation. Após contacted the company, she considered the response appropriate and the matter resolved satisfactorily.

Measures adopted by the fast food chain

The Japanese company revised its content creation flows for promotional campaigns. Executivos stated that the process of verifying visual rights and origins will be reinforced in all future productions.

This initiative aims to ensure that collaborations and parodies appropriately respect the contributions of independent creators. McDonalds Japão remains focused on the quality of its seasonal launches, such as Crème Brûlée Donut Quente, without disrupting product availability.

The official statement emphasizes transparency in communication with the public and those involved. The company continues to monitor feedback on social media about its promotional actions.

Context of the promotional campaign

The Donut Quente Crème Brûlée is part of the line of limited desserts offered by McDonalds at Japão. The marketing strategy sought to attract attention through visual elements known from the Touhou Project universe, popular among fans of games and animations.

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The combination with “A Árvore de Mochi” was intended to create a light and fun narrative aligned with the spirit of the product. Apesar Despite the specific controversy, the network continues to invest in innovative formats to engage different audiences on digital platforms.

Kitsune (Kari) reported that direct dialogue with McDonalds Japão contributed to the positive closure of the case. Ela highlighted the importance of clear procedures in the production of content that involves derived inspirations.

Impact on social media

Discussions about the video generated significant interactions between Touhou fans and McDonalds consumers. Muitos comments pointed to the need for greater care with materials from independent artists in commercial campaigns.

The removal of the content and the apology were received as a demonstration of responsibility on the part of the company. Usuários followed the updates published by Kitsune (Kari) about the outcome of the situation.

The fast food chain remains active on its official accounts, sharing information about the current menu and other ongoing promotions on Japão. The episode reinforces the relevance of robust processes in creating digital ads.

Resolution of the case between the parties

After sending the investigation report, McDonalds Japão confirmed the points where procedures were not fully followed. Kitsune (Kari) accepted the explanations and considered the outcome appropriate to the context.

This direct exchange between the company and the creator avoided unnecessary escalation of the topic on the networks. The focus now returns to the chain’s regular operations, with an emphasis on delivering quality products to Japanese customers.

Donut Quente Crème Brûlée remains available at McDonalds Japão locations during the established promotional period.