Samsung wins 77 awards at the iF Design Awards 2026 with two golds

Samsung Electronics announced winning 77 awards at iF Design Awards 2026, a leading international design competition hosted by Alemanha. The company received two gold awards for projects that prioritize people’s experience and cover products such as speakers, home appliance accessories, televisions and mobile devices.

The award was based on evaluations carried out in nine disciplines that include product design, packaging, communication, user experience and interface. The recognitions highlight the manufacturer’s commitment to solutions that combine aesthetics, functionality and integration into consumers’ daily lives.

• Music Studio 5 received gold for its sculptural design that conceals advanced audio components.
• Advanced concepts for home appliance accessories were awarded for facilitating maintenance and disposal identification.

The judges valued differentiation, impact and responsible innovation in the projects submitted.

Recognition with gold awards

Two projects from Samsung Electronics stood out with the maximum level of awards. The Music Studio 5 features a classic rectangular shape with a perforated grille that hides high-performance speakers. Dynamic front lighting helps with quick identification of functions and the set integrates into different environments as a decorative piece.

This device connects to the brand’s televisions using wireless Q-Symphony technology and delivers an immersive audio experience compatible with cinematic content. The second gold was awarded to advanced design concepts for home appliance accessories that use specific colors depending on the need for maintenance or disposal of filters in vacuum cleaners and air purifiers.

This approach allows users to easily identify when components need replacing or updating. The designs reflect attention to detail that improves everyday use without unnecessary complications.

Award-winning TV and screen products in design

The product design category included several innovative televisions and displays. The S95H OLED stood out for its ultra-thin profile and lack of edges, reminiscent of a sophisticated wall frame. The Movingstyle offers an interactive screen that follows the user around the environment.

The Vision AI TV has an interface that automatically adapts to the context of use. Já or Spatial Signage provides 3D viewing without the need for glasses and creates an immersive experience in commercial or residential environments. Todos these items received recognition for their aesthetic and functional excellence.

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Galaxy Z Fold7 among the highlights

The Galaxy Z Fold7 was awarded as the most advanced model in the folding line to date. The device combines precision engineering with artificial intelligence and features the thinnest and lightest design in the series. Essas features elevate everyday interactions and make multitasking easier.

The construction maintains durability while reducing the overall weight of the device. The recognition reinforces continued evolution in foldables that balance portability and performance.

Smart home interface and features

One UI 7 received an award for the interface that incorporates improvements based on artificial intelligence and offers a new look for customization. Users gain greater control over individual settings and experiences.

The Home Insight feature analyzes the status of appliances and usage patterns to suggest personalized adjustments for the connected home. Essa solution optimizes the functioning of appliances and contributes to more efficient routines at home.

User-centered design philosophy

Samsung Electronics distributed the 77 prizes across all disciplines evaluated by the organization. The projects range from televisions and smartphones to accessories and services that integrate technology into everyday life.

This achievement reflects the focus on creating meaningful connections between people and devices through solutions that combine form and function in a practical way. The recognized items demonstrate how design can facilitate tasks and enrich interactions without excess.

The company continues to develop products that prioritize usability and harmonious integration with the spaces where they are used.