Customer finds Tunapen sticker on Don Quijote tuna package and gets 10 more cans

A buyer purchased an economic package of unlabeled tuna on Don Quijote and, upon opening the package, discovered an unexpected sticker between the cans. The item, in the style of collectible stickers Bikkuriman, featured the store’s mascot adapted as Tunapen, a tuna-themed version of Donpen. The discovery transformed a routine purchase into an experience talked about on social media, with the post quickly reaching tens of thousands of views.

The product in question is Light Tuna Flakes, sold in packs of 10 cans. Packaging without individual labels helps reduce costs and waste, a strategy already adopted by the chain. Upon examining the sticker more closely, the buyer identified that it was a limited edition prize with a chance to be drawn.

Sticker reveals reward exchange mechanism

The back of the sticker acts as proof of victory and indicates the possibility of redemption. The user can take the document along with a can of the desired product to the cashier of the store where they made the original purchase. Options available for exchange include varieties such as bonito, oil-free, or standard tuna.

The prize awarded corresponds to a complete package identical to the one purchased, which means the delivery of 10 more cans of the same tuna. Essa mechanics generates a significant gain for whoever finds the sticker, especially since the probability of occurrence is not officially disclosed by the network, although reports point to a rarity comparable to known promotional campaigns.

The buyer expressed satisfaction with the result and highlighted the generosity of the offer, which exceeded expectations for a daily consumption product.

Consumer reactions highlight surprise with the promotion

Many customers who have already purchased the same package of unlabeled tuna expressed ignorance about the existence of the promotion. Comentários in related publications reinforced the astonishment at discovering that a simple sticker could yield such a significant extra volume of product.

Other users reported envy of the buyer’s luck and praised Don Quijote’s initiative in innovating a line already consolidated in the market. Alguns mentioned that, without paying attention when opening the packaging, the sticker could go unnoticed or even be discarded by mistake.

The mechanics are reminiscent of promotional actions for other popular products, where collectible items are accompanied by chances for prizes. In the case of tuna, the brightness of the sticker Tunapen draws attention and reinforces the visual appeal.

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Product and limited promotion details

The economical pack of 10 cans is part of Don Quijote’s affordable line, focusing on practicality and reducing packaging. The inclusion of the sticker in special editions turns the purchase into an additional opportunity for consumers.

The exchange must be made at the same store of origin, respecting the rules printed on the back of the receipt. Clientes need to preserve the document while they can attach the decorative sticker elsewhere.

This promotional action has generated organic engagement on digital platforms, with similar reports emerging from different buyers.

Consumers share experiences with sticker Tunapen

Several people who recently purchased the product started to check the packaging more carefully after learning about the story. Curiosity surrounding the sticker and possible prize increased interest in the unlabeled tuna line.

The Don Quijote network maintains the promotion active in its units, with the redemption mechanism working simply at the checkout. The direct prize in an identical product represents a concrete benefit for the winners.

Changing the sticker follows specific rules in stores

The redemption process requires presentation of the back of the sticker marked as winner. The exchange can be made for one of the three available varieties in the line, as long as the customer also takes the chosen product to the counter.

This structure facilitates the operation for the network and ensures that the prize is directed correctly. Clientes Satisfied with the discovery, they tend to share the experience, expanding the scope of the action without additional publicity costs.