The Chinese technology giant officially presented its new high-performance smartphones for the year 2026. The Pura 90 Pro and Pura 90 Pro Max devices take the lead in the brand’s portfolio in the Asian market. The main focus of the devices is on the advanced camera system and neural processing capabilities. Pre-sales are already moving the electronics sector in the company’s country of origin.
The move reinforces the manufacturer’s independence in the development of internal hardware components. Ambos phones utilize a proprietary processor optimized for complex machine learning tasks. The strategy seeks to attract enthusiastic consumers interested in precision mobile photography and continuous performance. The global technology market awaits official details on the future international distribution of the equipment.
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Design Rugged and Smart Refresh Rate Displays
The physical construction of the phones features a rear panel capable of changing color under different incidences of light. The Pura 90 Pro is 157.8 millimeters tall and weighs 213.5 grams. The Max version has noticeably larger dimensions. The most expensive model reaches 164 millimeters and weighs 230.5 grams on the scale. Protection against external elements is guaranteed by IP68 and IP69 certifications. The user can submerge the device in fresh water or expose it to high pressure jets without causing damage to the circuits.
The display uses LTPO OLED technology with Kunlun Glass 2 glass protection. The material efficiently absorbs daily impacts and promises greater resistance against accidental drops. The base model’s screen measures 6.6 inches and delivers a resolution of 2760 by 1256 pixels. The top device offers a 6.9-inch panel with 2880 by 1308 pixels. The system automatically adapts visual fluidity up to a limit of 120 Hz.
Automatic frame rate variation saves battery power when displaying still images or long texts. Support for the Vivid HDR standard intensifies contrast and brightness in compatible multimedia content. The selfie camera remains housed in a small central hole at the top of the display. The shape preserves the elegant lines of the previous generation and maximizes frontal use. Navigation through the menus is extremely smooth.
Desempenho powered by artificial intelligence and proprietary software
The HiSilicon Kirin 9030S processor controls the internal operations of the two recently announced devices. The chip dedicates a large part of its architecture to continuous machine learning and neural network processing. Scene recognition when using the camera occurs in fractions of a second. The fidelity of captured colors has seen a notable advancement in this generation of components. The artificial intelligence engine works silently in the background to optimize everyday use.
Software video stabilization aggressively corrects mechanical jitter. The result benefits recordings in motion or situations that require the use of maximum zoom. The HarmonyOS 6.1 graphical interface manages all hardware resources fluidly. The operating system works completely independently of traditional Google services. The manufacturer invests heavily in the growth of its own application store to meet user demand.
RAM memory configurations vary between 12 GB and 16 GB, perfectly meeting the demands of the luxury segment. Internal storage starts at 256 GB and reaches up to 1 TB in premium editions. The lack of support for memory cards requires consumer attention when choosing the ideal version. Heavy data transfer to computers occurs quickly via the high-speed USB port.
Sistema cameras with extreme resolution telephoto sensor
The photographic set acts as the main selling point of the brand’s new line of cell phones. The 50 megapixel main lens has a variable mechanical aperture between f/1.4 and f/4.0. The mechanism controls the entry of light physically, adapting to the environment. Phase detection autofocus operates alongside optical image stabilization. Night captures feature low visual noise and high clarity.
The differences between the models are evident in the specifications of the rear auxiliary lenses. The Pura 90 Pro features a 12.5 megapixel wide-angle camera. The Pura 90 Pro Max increases this capability to a 40-megapixel sensor. The 13-megapixel front camera standardizes video calls and self-portraits in both versions. The final processing of the files uses the proprietary XMAGE algorithm.
- 50-megapixel main Lente with adjustable physical aperture.
- Wide-angle Sensor for capturing wide landscapes.
- Câmera high-resolution telephoto with precise optical zoom.
- Lente front 13 megapixels housed in a central hole.
- Processamento image optimized by the XMAGE neural engine.
The real technological leap occurs in the optical approximation capabilities of devices. The base model uses a 50 megapixel telephoto sensor with four times zoom without loss of quality. The Pro Max breaks paradigms by incorporating a 200 megapixel zoom lens. The component has large physical dimensions to absorb more details of the distant scene. The photographer can make deep cuts in the image without turning the photo into a blur.
Long-lasting Bateria and prices in the Chinese market
A robust 6000 mAh battery powers the high-performance components of both phones. The generous capacity allows for a full day of intense use away from the sockets. The conventional model supports 66-watt fast cable charging. The Max variant accepts adapters with up to 100 watts of power. Recharging time decreases considerably with this advanced technology. The internal cooling system keeps the chassis temperature under control during the process.
Wireless charging is part of the premium line’s convenience package. The Pura 90 Pro Max provides an 18-watt reverse charging function. The cell phone functions as an emergency power base for compatible headphones and smart watches. Connectivity options include support for 5G networks, next-generation Wi-Fi, and Bluetooth 6.0. The NFC module facilitates contactless payments in physical commerce in a secure way.
The devices will be sold on April 20, 2026 on the China market. The Pura 90 Pro starts at 5,499 yuan in the most basic configuration. The Pura 90 Pro Max reaches 8,499 yuan in its version with maximum memory specifications. The company chose not to release an Ultra version this year, simplifying the catalog. The Max model contains all the cutting-edge innovations developed by the manufacturer for the current season.