Brazilian soccer player Neymar Jr. headlined a special two-part edition of the YouTube show Varanda Gourmet, hosted by comedian Maurício Meirelles, a partner at digital network ACHISMOS TV, alongside co-host Daniel Zukerman. Produced in a commercial partnership with automotive insurer Loovi Seguros, where the athlete serves as a brand ambassador, the project drew 398,000 views within the first week of its release.
Instead of sharing the set at the same time, the featured personalities recorded their appearances across two separate sessions. The show blends unscripted comedy, casual interviews and business discussions, bringing together names from sports, music, digital media and entrepreneurship.
Behind-the-scenes stories from the celebrity guests in both broadcasts
Released on Wednesday (14), the opening installment featured singer Gabi Martins, who discussed relationships, her fear of driving her first car and a date canceled by television host Danilo Gentili. During the same recording, fitness influencer and businessman Renato Cariani broke down his personal expense spreadsheet, recalled struggles with his first vehicle and shared behind-the-scenes details of his most-watched video, while entrepreneur Tiago TCar examined the luxury automobile market and the charity auction organized by the Instituto Neymar Jr., the athlete’s nonprofit organization.
Throughout his time on set, Neymar Jr. spoke about his daily routine away from the pitch, fatherhood, his physical recovery process and his habit of playing video games. The forward also looked back on traffic mishaps and a crash involving his Ferrari, before taking part in a trivia quiz and an attempted prank phone call aimed at former soccer players André Balada and Neto. The second installment premiered on Wednesday (21), bringing the number 10 back to the program alongside digital influencer Toguro and comedian Tirullipa.
Real-time sales competition and viewership growth on YouTube
Beyond the interview segments, both broadcasts featured a live marketing contest called the Conversion Battle, also referred to as the coupon challenge. In this segment, the invited creators tested their ability to mobilize their social media followers in real time to generate sales using the promotional code VARANDA for Loovi Seguros. In the business segment, entrepreneur Quézide Cunha, founder of the insurance company, detailed the creation of the firm, shared experiences from Silicon Valley in the United States and from China, and explained how the company uses technology to streamline policy sign-ups.
Interaction with the program’s dedicated audience base, known among viewers as “varandeiros,” forms the core structure of Varanda Gourmet. Since moving to the ACHISMOS TV lineup in October 2024, the show has driven steady viewership growth for the digital production house.
Release schedule, guest lineup and channel metrics
The special broadcasts add to the broader audience figures accumulated by Maurício Meirelles’ digital channel on YouTube. The schedule and viewership numbers for the two-part project include:
- First episode premiere (#75): October 14, 2026, featuring Neymar Jr., Renato Cariani, Gabi Martins, Tiago TCar and Quézide Cunha.
- Second episode premiere (#77): October 21, 2026, featuring Neymar Jr., Toguro and Tirullipa.
- Where to watch: the ACHISMOS TV channel on YouTube, which holds 5.47 million subscribers as of October 2026.
- Show viewership: more than 15 million views recorded by Varanda Gourmet throughout 2025.
- Total channel reach: more than 1.2 billion combined views across all content formats on ACHISMOS TV.
