The subscription screen has appeared for some WhatsApp users in the last few days. The most used messaging app on Brasil now offers a paid option called WhatsApp Plus.
Meta has confirmed the start of restricted testing of this optional subscription. The focus is on customization and organization tools. The basic messenger remains free for everyone, with calls, messages and encryption intact. The new feature follows the model already adopted in the Instagram Plus and Snapchat+.
Testes started gradually in Android
Meta sent the official information to TechCrunch. The company describes WhatsApp Plus as a way to give more options to those who want to organize and personalize their daily use of the app. The tests involve a small group of users. The goal is to collect feedback before any expansion.
The initial rollout prioritizes Android. iOS support should come at a later stage. Ainda does not have a wide release date. Subscription does not affect WhatsApp Business.
Recursos revolve around visual customization and organization
Subscribers gain access to elements that change the appearance of the app. Entre they have new conversation themes, alternative home screen icons and unique notification tones. Figurinhas animated with special effects are also part of the package. Essas stickers appear overlapping even for those who don’t subscribe.
The main functional change allows you to pin up to 20 conversations at the top of the list. Hoje free limit is three. Usuários can also create custom lists and batch apply settings, like themes or ringtones, to multiple chats at once.
- Até 20 conversations pinned
- Chat Temas and additional accent colors
- Ícones app alternatives
- Toques and exclusive notifications
- Figurinhas premium with effects
- Customized Listas with mass adjustments
The list above summarizes the main points disclosed so far. Meta emphasizes that most of the features are cosmetic. The core of the service remains the same for everyone.
Preço and availability still in experimental phase
Tests show a value of approximately 2.49 euros per month on Europa. Equivale at around 15 reais, depending on the exchange rate and local taxes. Há hints at a one-month free trial for some participants. Billing is monthly and automatically renews.
Subscription doesn’t change privacy or add core features like unlimited messaging or larger group calls. WhatsApp remains free and reliable for basic use. Meta’s strategy seeks new revenue without compromising universal access.
Como the new feature fits into Meta’s strategy
The company already makes billions from advertising. Assinaturas like this represent a diversification. Instagram Plus served as a previous test and now WhatsApp is joining the same bandwagon. Usuários who are looking for more visual control over the app are the target audience.
Especialistas monitor whether the model gains traction. Muitos prefer the free and simple version. Outros can see value in details like different icons or more pinned conversations. Feedback from this initial phase will define the next steps.
What changes for the common user
Quem unsigned continues with all essential functions. WhatsApp doesn’t hide paid features in a way that detracts from the free experience. The company promises to maintain improvements for everyone regardless of subscription.
Quem test the Plus can cancel at any time. Billing stops on the next cycle. For now it only appears for those in the test group. Most Brazilians have not yet seen the option.
WhatsApp has more than two billion active users. Qualquer change, even optional, generates expectations. Meta treads carefully so as not to alienate those who only use the app to chat with family and friends.