Apple advances with ultra foldable iPhone for September and MacBook Ultra OLED

By Beatriz • April 29, 2026 • 5 min de leitura

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Photo: Apple logo - Michael Derrer Fuchs / Shutterstock.com

Apple prepares the expansion of the Ultra brand to its premium product line. The iPhone Ultra, the company’s first foldable smartphone, is expected to be announced in September. The MacBook Ultra, equipped with an OLED screen and touch support, is also part of the plans, although with an adjusted schedule.

Fontes upcoming development reveals that the iPhone Ultra will occupy a position above the current Pro models. Ele will not be part of the iPhone 18 series numbering. The strategy repeats what the company did with the Apple Watch Ultra, positioned as a high-end option since 2022. The same goes for the MacBook Ultra, which will be above the existing MacBook Pro.

iPhone Ultra marks Apple’s entry into foldable cell phones

The name iPhone Ultra was chosen instead of iPhone Fold. The device will hit the market as a top-of-the-line model, with a higher price and exclusive features. Production aims for delivery in 2026, but initial volumes are expected to be limited.

Relatos indicate book format design. Quando closed, the device is compact. When opened, it offers a larger screen without an apparent crease, according to previous information. Apple has not yet confirmed full technical details. The focus is on a premium experience that justifies the larger investment.

The launch takes place alongside the iPhone 18 Pro and Pro Max. Modelos base and Air are due in the first half of 2027. Essa division allows the company to maintain regular cycles while introducing new features in a separate category.

iPhone Ultra will be left out of the iPhone 18 numbering
Preço should surpass the current Pro and approach two thousand dollars
Anúncio scheduled for September event with gradual availability
Posicionamento as the most advanced option in the smartphone line
Manutenção for regular updates for other models in 2027

Apple may be preparing its biggest premium shake-up yet 👀

Rumors say Apple is testing:

• Foldable iPhone Ultra with a crease-free 7.8-inch display
• Touch ID return instead of Face ID
• Possible launch with iPhone 18 Pro lineup
• OLED MacBook Ultra with touchscreen + M6… pic.twitter.com/1tV3nmiqKc
— Tech Ultimatum (@TechieUltimatum) April 27, 2026

MacBook Ultra brings OLED touch screen and higher price

The premium notebook will adopt a touch-sensitive OLED panel. Ele will not be part of the Pro MacBook family. The idea is to create an even more exclusive category, with a significantly higher cost than current models.

Initial Lançamento was scheduled for the end of 2026. Escassez in the RAM memory offering forced postponement to the first half of 2027. The Ultra MacBook should feature a thinner and lighter design. Processadores from the latest M series will equip the equipment.

Estratégia Ultra expands luxury options on Apple

The Ultra brand already appears on M1 Ultra, M2 Ultra and M3 Ultra chips, in addition to the smart watch. The extension for iPhone and MacBook reinforces the commitment to products that deliver the most advanced features. Consumidores willing to pay more get alternatives with differentiated technology.

On the iPhone Ultra, the foldable format allows you to switch between use as a traditional phone and an expanded screen. Isso opens up possibilities for multitasking and content consumption. The durability of the hinge and the quality of the folding screen will be central points in the initial assessment.

On the MacBook Ultra, the combination of OLED and touch facilitates direct interaction with the system. Aplicativos can explore new gestures and flows. Convergence between Apple devices should gain momentum with this approach. Usuários who work in video editing, design, or programming tend to be the main audience.

Analistas observe the movement as a response to the maturity of the premium market. Concorrentes already offers foldable and touch notebooks. Apple enters with a calculated delay, prioritizing refinement and integration with its ecosystem. Histórico shows that the company often waits until it masters the technology before launching at scale.

Cronograma and production face adjustments

Esforços focuses on aligning the Ultra iPhone with the traditional ad cycle. Meta is to minimize delivery delays. Smaller initial Quantidades are standard on products with hardware innovation.

Para the MacBook Ultra, the component supply problem reflects global challenges. Apple frequently adjusts deadlines depending on the availability of critical parts. Nenhum official statement is out so far regarding exact dates or final specifications.

The market reacts expectantly to the rumors. Informações about the foldable have been circulating since previous years. Confirmação from the name Ultra gives more weight to expert predictions.

The company maintains habitual secrecy. Convites for the September event is expected to reveal more details soon. Enquanto this, suppliers and partners prepare production lines. Testes internals evaluate performance, autonomy and user experience.

Impacto expected in portfolio and competition

The arrival of the iPhone Ultra may attract those looking for versatility. Foldable Formato turns the device into a mini tablet when necessary. Bateria, performance and cameras will be closely watched at the official presentation.

In the notebook segment, the MacBook Ultra will compete with high-performance machines from other brands. Tela OLED offers more vivid colors and superior contrast. Touch Suporte adds flexibility for note-taking and navigation.

Apple continues to segment its offering. Linhas base and Air serve a larger volume of consumers. Opções Pro deliver balance between price and performance. Modelos Ultra concentrate the most expensive and exclusive innovations. Essa hierarchy has already taken hold in watches and chips.

Especialistas track how movement affects perception of value. Consumidores may gradually move to premium options if the experience justifies the cost. Concorrentes will have to respond with advances of their own in foldables and touchscreens.

The strategy also signals Apple’s confidence in new categories. Dobráveis still represents a small share of the global smartphone market. iPhone’s Sucesso Ultra could accelerate technology adoption. On MacBook, touch premium notebook could popularize the feature among professionals.

Fontes indicate that iPad Ultra may follow. Brand expansion suggests long-term planning. Apple positions Ultra as synonymous with maximum excellence in each product line.