CAOA Chery advances in retail and puts pressure on Hyundai and Honda in April

The Brazilian automotive market saw fierce competition in the retail channel in April. BYD took the lead with 14,911 units sold. Isso represents a 12.8% share of sales to individuals.

Volkswagen was close behind, with 14,832 units and 12.7%. The minimal difference between the top two highlighted the balance in the segment that reflects the direct choice of the consumer.

BYD takes top spot in retail rankings

The Chinese automaker surpassed traditional competitors in the month. Fiat came in third, with 13,568 units and 11.7%. GM occupied fourth place, with 10,209 units and 8.8%.

Toyota completed the top 5, with 9,695 units and 8.3%. The numbers came from data released by BYD itself and confirmed by industry sources. The result marked the first time that a brand focused on electrified vehicles led this segment.

• BYD: 14,911 units (12.80%)
• Volkswagen: 14,832 units (12.70%)
• Fiat: 13,568 units (11.70%)
• GM: 10,209 units (8.80%)
• Toyota: 9,695 units (8.30%)

CAOA Chery gains ground and approaches rivals

CAOA Chery registered 7,371 retail units. The volume corresponds to 6.3% share and placed the brand in sixth position. Hyundai came next, with 7,114 units and 6.1%. Honda closed the group with 6,542 units and 5.6%.

The proximity between CAOA Chery, Hyundai and Honda indicated greater pressure on already consolidated brands. CAOA Chery expanded its presence month by month in the channel that prioritizes the end consumer. Modelos like the Tiggo 5X contributed to performance throughout the year.

The advance occurred in a month of transition for the sector. Vendas in retail fell 4.5% compared to March, but grew 17.3% compared to April of the previous year.

Equilíbrio marks consumer behavior

The top of the ranking was concentrated. Nenhuma brand dominated handily. BYD led by a small margin over Volkswagen. Isso reinforced competitiveness in retail.

Analistas observed that the end consumer showed a preference for varied options. Chinese Marcas gained relevance. The movement indicated a gradual change in the direct purchasing profile.

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Fiat also led the overall ranking, which includes direct sales to fleet owners and rental companies. However, retail highlighted another dynamic.

Desempenho by brand reveals different strategies

Toyota maintained solid volume, but saw CAOA Chery pull over. Honda and Hyundai also felt the approach. Renault and Ford completed the retail top 10 with lower volumes.

BYD expanded its presence with a focus on electrified vehicles. The brand’s growth in the country had already appeared in previous months. In April, the result consolidated the advance.

CAOA Chery, in turn, invested in SUVs. The good performance of models in the Tiggo line helped the company to establish itself among the main ones.

Perspectivas for the next few months

The market must remain competitive. The small difference between leaders suggests that promotions and financing conditions will influence choices.

Traditional Montadoras adjusts offers to defend participation. Marcas that grow in retail seek to expand their network and portfolio. The balance observed in April could be repeated or accentuated depending on the economic scenario.

Complete Dados for the month will still be consolidated by entities such as Fenabrave. Até At the moment, BYD’s preliminary numbers serve as the main reference.