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Which TV to choose for the 2026 World Cup: technology and price guide

Luís Henrique Costa
Por 5 min de leitura
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Bola e Taça da Copa do Mundo
Foto: Bola e Taça da Copa do Mundo - Foto: FIFA

Copa of Mundo 2026 is approaching and many consumers are facing the decision of purchasing a new television. The market offers dozens of models with different technologies, confusing technical acronyms and varying prices. Entender the differences between 4K, 8K, HDR, QLED and Mini LED becomes essential for anyone who wants to watch games in high quality. Fabricantes like LG, Samsung, TCL and Sony compete intensely, positioning products in all budget ranges, from affordable models to premium equipment.

Tecnologias imaging that dominate the market

4K resolution has become the standard for televisions over 50 inches. Esse format offers four times more pixels than traditional Full HD, resulting in sharp images with increased details. Competições sports teams benefit significantly from this technology, allowing them to better visualize players’ movements on the field.

Taça from Copa from Mundo 2026 – Reprodução/FIFA

8K represents the next step in resolution, with 16 times more pixels than Full HD. Porém, its cost remains high and the content available in 8K remains limited on the Brasil. Durante to Copa, few signals will reach end consumers in 8K, making this technology still premature for most.

HDR, or High Dynamic Range, improves contrast and the range of colors reproduced. Cinzas gains depth, blacks become more intense and whites more vibrant. Transmissões football games take great advantage of this feature, making the grass greener and the team uniforms more vibrant and realistic.

  • QLED: Samsung technology using quantum crystals, offers intense brightness and accurate colors, ideal for bright environments.
  • Mini LED: adopted by LG and other manufacturers, it places tiny lights behind the screen, improving local contrast.
  • OLED: combines advantages of viewing angle and superior contrast, although it costs significantly more than other options.

Tamanho Screen and Viewing Distance Matter

The size of the television must correspond to the viewing distance of the viewer. Pessoas who watch from one meter away need screens between 32 and 43 inches. Quem stands at two meters deserves at least 55 inches. From three meters, 65 inches and more offer an immersive experience without visual strain.

A simple formula helps with the choice: multiplying the viewing distance by 1.5 gives the ideal screen size in inches. Televisões that is too small causes visual fatigue during long games. Huge Telas over short distances cause equal annoyance. The type of panel also influences: IPS panels offer a better viewing angle for rooms with multiple viewers, while VA panels guarantee superior contrast in dark environments.

Taxa refresh and image processing

Taxa refresh measures how many times the image refreshes per second, expressed in Hz. Conventional TVs operate at 60 Hz, while advanced models reach 120 Hz, reducing blur in fast movements. Futebol, with its accelerated actions, benefits from this technical specification, offering more fluid and clear transmissions.

Processamento artificial intelligence imaging is common in modern TVs. Algoritmos increases the quality of standard definition broadcasts, converting them to near 4K resolution. Esse upscaling works well for games streamed in traditional HD, significantly improving the visual experience without the need for a native high-resolution signal.

Conectividade and integrated operating system

Smart TV with optimized operating system allows direct streaming from platforms that broadcast Copa from Mundo. Aplicativos like Globoplay, Amazon Prime Video and others are already installed on well-known brands. Entrada HDMI 2.1 allows 4K signal transmission at 120 Hz without compression, compatible with future streaming devices.

Conexão Ethernet with cable ensures superior stability than Wi-Fi during periods of high demand. Built-in Wi-Fi 6 provides adequate speed for continuous streaming, with a 5GHz frequency reducing interference from other devices. Suporte to Dolby Atmos and surround sound elevates the experience for those who have complementary audio systems, amplifying emotion in decisive moments of matches.

Faixas price and value for money

Televisões in 43 inches with 4K technology costs between R$1,200 and R$2,500. Esse segment caters to people who want good performance without excessive expenses. 55-inch Telas with 4K and HDR range from R$2,500 to R$5,000, representing the most sought after size during Copa periods as it offers a balance between visual immersion and reasonable price.

Televisões QLED or Mini 65-inch LED cost over R$5,000, serving consumers willing to invest more. Promoções retailers extend ahead of Copa with 15% to 25% discounts on select models. Parcelamento in up to 12 interest-free installments across multiple stores makes access easier, while Black Friday and sale periods offer opportunities for those who can postpone purchases.

Dicas practices to compare and choose

Folhas technical specification published by manufacturers informs all relevant characteristics. Pesquisa online allows side-by-side comparison of prices and features, while tech-savvy YouTubers publish in-depth reviews ahead of major releases. Lojas displays allow you to view televisions side by side, essential to notice real differences in quality and performance.

Testes with familiar content help to decide accordingly. Muitas stores display Copa’s Mundo on their displays, offering practical quality analysis with current broadcast material. Extended Garantia deserves attention, as products from well-known brands often include technical support for up to three years, protecting the investment during a critical period of intense use in prolonged sporting events.

Luís Henrique Costa é jornalista formado pela FMU, editor-chefe e fundador do Mix Vale, portal de notícias em atividade desde 2011. Responde pela direção editorial do veículo, que cobre Brasil e mundo em economia, benefícios sociais, esportes, tecnologia, ciência e entretenimento. Atua na área há mais de 15 anos e lidera uma equipe de cerca de 15 colaboradores.

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