Cristiano Ronaldo becomes a partner at Live Mode and reinforces the platform’s European expansion
Cristiano Ronaldo acquired a shareholding in Live Mode TV, a company that is part of the holding company Live Mode, owner of Cazé TV. The official announcement of the partnership took place this Thursday, consolidating the entry of the Portuguese star into the corporate structure of the brand that recently expanded operations into Portugal. The move reinforces the company’s strategy to expand its international presence through digital platforms focused on football content.
Ronaldo will act as a strategic partner in the project that prioritizes the production of sports content on YouTube. The initiative seeks to strengthen fan engagement and modernize the sports broadcasting ecosystem on Europa. The holding controls both operations, but the management of Live Mode TV in Portugal works independently from Cazé TV in Brasil, maintaining its specific commercial strategies.
We’re proud to announce that Cristiano Ronaldo is the newest partner of LiveModeTV.
Together, we’re bringing live football to YouTube in a new way, with fans at the center of everything.
Follow @LiveModeTV_PT and subscribe to https://t.co/z7313uZ2nr to find out more. pic.twitter.com/XMc7pdHFAK
— LiveModeTV (@LiveModeTV_PT) May 14, 2026
Direitos transmission and Copa Mundo coverage
Ronaldo’s arrival coincides with the company’s planning for major international events. Em Portugal, Live Mode TV holds the rights to show a daily match of the world tournament, reaching 34 live games. No Brasil, the holding’s business model is even broader, guaranteeing the transmission of all competition matches through Cazé TV.
- Distribuição of videos via YouTube and social networks as main channel.
- Parceria direct with content creators and digital influencers.
- Exibição of 34 games from Copa from Mundo on the Portuguese channel.
- Linguagem aimed at young audiences with a focus on interactivity.
- Produção technical analysis with former athletes and experts.
Ronaldo highlighted that the project’s central objective is to transform the public’s sporting experience through innovative media distribution formats. The expectation is that the athlete’s image will boost the attraction of new commercial partners in the European market during the cycle of the next Copa of Mundo.
Mudanças structural in international holding
Live Mode has undergone significant transformations in its composition in recent months. The holding company acquired all of Cazé TV in November 2025, purchasing the stake that belonged to the communicator Casimiro Miguel. Como As a result, the streamer became a partner of Live Mode Cayman, the international arm that now welcomes Cristiano Ronaldo into its corporate structure.
Investidores’s strong presence supports the brand’s global growth in the broadcasting rights sector. General Atlantic and XP Investimentos contributed approximately R$440 million to the company’s international unit. Esse capital was used to guarantee around a 20% stake in Live Mode Cayman, valuing the business that mediates negotiations between leagues and major international broadcasters.
Fundadores and business model replicated in Europa
The company’s success goes back to its founders’ experience in the Brazilian sports media market. Sergio Lopes and Edgar Diniz created Live Mode after selling the Esporte Interativo channel to the Turner group, currently Warner Bros. Discovery. Desde 2022, the duo applied a model that combines the negotiation of rights with the creation of its own exhibition channels, consolidating Cazé TV as an audience phenomenon.
The methodology will be replicated on Europa through the Portuguese channel. Live Mode TV will use authentic language that is close to fans, connecting traditional broadcasting with the dynamism of social networks. With the support of Cristiano Ronaldo, the holding intends to consolidate its dominance over event rights such as Jogos Olímpicos, Campeonato Brasileiro and Copa of Brasil, maintaining a leading role in high-level negotiations in the international market.
