Cristiano Ronaldo joins Live Mode’s corporate membership and reinforces European expansion
Cristiano Ronaldo acquired shares in Live Mode TV and joined the corporate structure of the company that owns Cazé TV. The official announcement of the partnership took place this Thursday, marking the attacker’s entry as a strategic partner of the holding company that recently expanded operations to Portugal. The move consolidates the company’s strategy of strengthening its international presence through digital platforms focused on football content.
The agreement positions Ronaldo as a strategic partner in the production of sports content on YouTube, with an emphasis on broadcasts of international events. The initiative seeks to increase the engagement of European fans and modernize the broadcasting rights distribution ecosystem. Embora the holding company controls both operations, the management of Live Mode TV in Portugal works independently from the Brazilian Cazé TV, maintaining distinct commercial strategies.
We’re proud to announce that Cristiano Ronaldo is the newest partner of LiveModeTV.
Together, we’re bringing live football to YouTube in a new way, with fans at the center of everything.
Follow @LiveModeTV_PT and subscribe to https://t.co/z7313uZ2nr to find out more. pic.twitter.com/XMc7pdHFAK
— LiveModeTV (@LiveModeTV_PT) May 14, 2026
Direitos transmission and Copa Mundo coverage
Cristiano Ronaldo’s arrival coincides with the company’s planning for major international events. Em Portugal, Live Mode TV holds rights to show a daily match of the world tournament, reaching 34 live games during the competition. No Brasil, the holding company guarantees transmission of all Copa matches from Mundo, significantly expanding its reach in both markets.
The distribution strategy focuses on digital platforms and social networks, prioritizing young audiences through authentic language and interactivity. The company invests in technical analyzes produced by former athletes and experts, differentiating its content in the competitive sports rights market.
- Transmissão of 34 games from Copa from Mundo on the Portuguese channel.
- Distribuição exclusive via YouTube and social media.
- Parcerias with content creators and digital influencers.
- Produção technical analysis with experts and former players.
- Foco in interactive fan engagement.
Estrutura corporate and international investments
Live Mode has undergone significant structural transformations in recent months. The holding company acquired the entirety of Cazé TV in November 2025, purchasing the stake that belonged to the communicator Casimiro Miguel. Como As a result of the operation, Casimiro became a partner of Live Mode Cayman, the international arm that now welcomes Cristiano Ronaldo as a new investor.
Investidores strong institutions support the brand’s global growth. General Atlantic and XP Investimentos contributed approximately R$440 million to the company’s international unit, guaranteeing around a 20% stake in Live Mode Cayman. Esse capital was intended to strengthen the negotiation of broadcasting rights between international leagues and major global broadcasters.
Fundadores and business model replicated in Europa
Live Mode’s success originates from the experience of its founders, Sergio Lopes and Edgar Diniz, in the Brazilian sports media market. The duo created the company after selling the Esporte Interativo channel to the Turner group, now Warner Bros. Discovery. Desde 2022, apply a model that combines rights negotiation with the creation of its own exhibition channels, transforming Cazé TV into an audience phenomenon.
The methodology will be replicated in Portugal through Live Mode TV, using authentic language close to fans to connect traditional television with the dynamism of social networks. With the support of Cristiano Ronaldo, the holding intends to consolidate dominance over event rights such as Jogos Olímpicos, Campeonato Brasileiro and Copa from Brasil, maintaining a leading role in high-level negotiations in the European market.
