The Japanese company Nintendo started a wide discount campaign on its official online store. The commercial action reduces the values of several titles developed for the Switch and Switch 2 consoles by up to 80%. The promotional period coincides with Semana Dourada, a traditional sequence of national holidays that halts much of the activity on Japão. The offers began on April 28th and remain active for consumers until May 11th. The catalog ranges from recent releases optimized for new hardware to classic works from the previous generation.
The company’s strategy seeks to boost player engagement during extended rest days. The movement also serves as a driver for the adoption of the Switch 2, equipment recently arriving on the global market. Users access the promotions showcase through the devices’ main menu or through the manufacturer’s official website. The distribution of digital copies overcomes possible problems of lack of stock in physical retail chains. The measure guarantees immediate access to products immediately after confirmation
