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Virginia Fonseca on Globo for the World Cup receives criticism from Juca Kfouri

Carolina Costa
Por 3 min de leitura
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Juca Kfouri
Foto: Juca Kfouri @ j_kfouri

Journalist Juca Kfouri used UOL’s Bola program Posse to question Globo TV’s decision to include Virginia Fonseca in Copa’s coverage of Mundo in 2026. The influencer confirmed the partnership last Thursday and will produce special articles for Domingão with Huck.

The influencer’s lineup had been circulating behind the scenes for weeks. Virginia published the announcement on his social networks and celebrated the opportunity with a positive message about hexa. The invitation came from Luciano Huck while she was still dating the player Vini Jr.

Juca Kfouri classifies choice as fraud

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A post shared by Luiz Bacci (@luizbacci)

The columnist did not mince words when commenting on the case in Posse of Bola. Ele stated that Virginia’s presence represents a replacement of journalism with pure entertainment. Kfouri mentioned that the influencer can barely concatenate sentences in a report.

Ele also revealed that he received a message from a young reporter. The professional would have expressed indignation at the idea of ​​years of study and specialization being surpassed by a choice based on popularity on the networks. Kfouri agreed with her colleague’s sentiment.

Reação comes days after official announcement

Virginia shared the news on May 21st. Ela will travel to Copa headquarters and bring behind-the-scenes content, cities and tournament atmosphere to the Sunday program. Globo confirmed that work continues even after the relationship with Vini Jr ended.

  • Virginia will produce exclusive special articles for Domingão with Huck
  • Cobertura focuses on aspects outside the four lines of the competition
  • Anúncio occurred a week after the end of the relationship with the attacker
  • Parceria was stitched by Luciano Huck

The format seeks to attract younger audiences who consume digital content. Virginia has millions of followers and has participated in other actions on the broadcaster.

Trajetória from Virginia on television

The influencer recently left SBT and intensified contacts with Globo. Sua’s presence in Huck’s programs had already generated expectations about larger projects. Copa represents the biggest challenge so far in her television career.

Amigos’s close friends say she is preparing for travel and recording. The expectation is that the tables show the day-to-day life of the national teams and cultural curiosities of the host countries. Copa of Mundo begins on June 11, 2026.

Juca Kfouri cites testimony at the CPI

Durante the program, the journalist also recalled the testimony of Virginia in Comissão Parlamentar of Inquérito about bets. Ele classified her responses as disjointed. Para Kfouri, this episode reinforces the lack of preparation for a journalistic role at a large event.

Outros participants of Posse of Bola followed the outburst. The debate has gained momentum on social media in the last few hours. Parte from the public defends the choice for bringing freshness and digital reach. Outra portion supports the traditional view espoused by Kfouri.

Globo bets on multiplatform content

The broadcaster’s strategy combines classic sports journalism with lighter formats. Virginia must deliver complementary material to the work of reporters dedicated to games. The focus is on human stories and experiences outside the field.

Luciano Huck has praised Virginia’s ability to connect with young audiences. The partnership began with specific participations and now takes on a greater dimension with Copa. Globo TV has not officially commented on Kfouri’s criticisms.

Carolina Costa é colaboradora da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2019. Formação: Administração

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